Nintendo raises Switch 2 price

Nintendo said the Switch 2 price increase it announced on May 8 was driven by changing market conditions and a broader cost outlook, as the company laid out higher prices for the console in Japan, the United States, Canada and Europe. The company’s English-language price revision notice said it was revising prices “in light of changes in market conditions, and after considering the global business outlook.” In the same notice, Nintendo said the impact of those market changes was expected to extend over the “medium to long term.” The move raises the U.S. price of the Switch 2 to $499.99 from $449.99 effective Sept. 1, 2026, while the Japan-only Japanese-language model will rise to 59,980 yen from 49,980 yen effective May 25. Nintendo also said the Canadian price will increase to C$679.99 from C$629.99 and the My Nintendo Store price in Europe will rise to 499.99 euros from 469.99 euros on Sept. 1. The company published the pricing changes alongside its fiscal-year results, which showed 19.86 million Switch 2 units sold in the year ended March 31, 2026. (nintendo.co.jp) Nintendo’s financial materials also said the effect of the price revisions had already been reflected in its forecast for the year ending March 2027. ### Which Switch 2 prices are changing, and when? Nintendo said the first change takes effect in Japan on May 25, when the Japanese-language domestic Switch 2 rises by 10,000 yen to 59,980 yen. (nintendo.co.jp) The company said the multi-language Switch 2 sold through My Nintendo Store in Japan will remain unchanged. In the United States, Canada and Europe, Nintendo set Sept. 1 as the effective date for the new prices. (nintendo.co.jp) The U.S. increase is $50, the Canadian increase is C$50, and the listed European increase is 30 euros on My Nintendo Store. ### What explanation did Nintendo give for the increase? Nintendo said the decision followed “changes in market conditions” and consideration of the “global business outlook.” In the Japanese release, the company said the effects of those market changes were expected to continue over the medium to long term, language that matches reports published on May 15 citing Nintendo’s comments on the pricing outlook. (nintendo.co.jp) CNBC reported on May 8 that memory prices had risen sharply and said Nintendo’s annual outlook included an approximately 100 billion yen impact from higher component prices, particularly memory, and tariff measures. That report cited Nintendo’s earnings-day disclosures and comments around the company’s forecast. ### Is Nintendo raising only the Switch 2 price? Nintendo said the May 8 notice also covers older Switch hardware in Japan, Nintendo Switch Online pricing in Japan and South Korea, and some card products sold in Japan. (nintendo.co.jp) In Japan, the standard Switch will rise to 43,980 yen from 32,978 yen, the OLED model to 47,980 yen from 37,980 yen, and the Switch Lite to 29,980 yen from 21,978 yen on May 25. (cnbc.com) The same notice said Nintendo Switch Online prices in Japan will increase on July 1, with the individual 12-month plan rising to 3,000 yen from 2,400 yen and the family 12-month plan to 5,800 yen from 4,500 yen. Nintendo said similar online-service price revisions are planned in South Korea. ### How does the price rise fit into Nintendo’s current numbers? Nintendo reported net sales of 2.313 trillion yen for the year ended March 31, 2026, up 98.6% from a year earlier, while operating profit rose 27.5% to 360.1 billion yen. (nintendo.co.jp) The company’s materials said dedicated video game platform sales reached 2.2395 trillion yen, driven by the first full year of Switch 2 sales. The same financial materials showed Switch 2 hardware sell-in of 19.86 million units and software sell-in of 48.71 million units in the fiscal year just ended. (nintendo.co.jp) Nintendo’s forecast materials also said the impact of the planned price revisions was already included in guidance for the current fiscal year. ### What comes next from Nintendo? Nintendo’s investor relations calendar lists its next scheduled corporate milestone as the annual general meeting of shareholders on June 26, 2026. (nintendo.co.jp) The company’s IR site also lists the May 13 financial results briefing Q&A and the May 8 price revision notice among its latest disclosures. (nintendo.co.jp)