Fiesta Hermosa Memorial Day weekend festival

Fiesta Hermosa returns to Hermosa Beach on Saturday, May 23, for a three-day Memorial Day weekend festival that runs through Monday, May 25, according to the event’s official website. The Hermosa Beach Chamber of Commerce and Visitors Bureau produces the event, which stretches through downtown Hermosa Beach and includes live music, food vendors, shopping booths, carnival attractions and a 21-and-over Garden area. (fiestahermosa.net) Admission is free, though food, drinks, rides and some activities are paid. The festival is scheduled for 11 a.m. to 7 p.m. on Saturday and Sunday, and 11 a.m. to 6 p.m. on Monday. ### Where in Hermosa Beach does the festival take place? Downtown Hermosa Beach is the center of the event, with festival activity running from Valley Drive to the beach, according to the chamber’s event listings. Time Out Los Angeles said visitors will find the festival along Hermosa and Pier avenues, placing the event directly in the city’s core beach district. The City of Hermosa Beach calendar describes Fiesta Hermosa as a long-running local tradition that fills the streets with art, music and vendors. (fiestahermosa.net) The official festival site says the event includes the Makers Mercado, Food Fair, Carnival and The Garden, along with multiple music stages. ### What can visitors do once they get there? The official Fiesta Hermosa site lists shopping, food, carnival rides and live performances as the main attractions over the weekend. (business.hbchamber.net) The chamber’s event page says the festival features hundreds of vendors and multiple entertainment areas, while FestivalNet describes it as Southern California’s largest beachside arts and crafts fair and says more than 300 artists and crafters are expected. A $10 daily cover applies to The Garden, a 21-and-over area with drinks and music, according to Time Out Los Angeles. (hermosabeach.gov) General admission to the broader street fair remains free, the chamber and official event site say. ### What does the music and activity schedule look like? Saturday’s schedule begins with shuttle buses at 10 a.m. and opens the Makers Mercado, Carnival and Food Fair at 11 a.m., according to the official event schedule. (fiestahermosa.net) Performers listed for May 23 include Michael Gourzis, Bones & V, Max 80s and Dick The Citizen, with Beach Football League events scheduled on the sand near the pier later in the day. Sunday’s lineup includes BJ Arnold, TJay Kowalchuk, Luke Wade, Hugh DeFrance and a Sunset Vibes Silent Disco on the beach, the schedule shows. (timeout.com) Monday’s program includes Chris Shaw, Natasha Remi, Coast Jazz Collective and a Memorial Day observance at 1:40 p.m., before festival areas close at 6 p.m. or 6:30 p.m. depending on location. ### How are organizers handling parking and transportation? Free remote shuttle parking is part of the event plan, according to the chamber listing and local event postings. (fiestahermosa.net) The official schedule also lists shuttle buses starting at 10 a.m. each day, with a bicycle corral operating from 11 a.m. during festival hours. The festival website also says bike watch service is available. That gives visitors an alternative to driving into the downtown beach area during one of the South Bay’s busiest holiday weekends. (fiestahermosa.net) ### How long has Fiesta Hermosa been around? The City of Hermosa Beach says Fiesta Hermosa has been part of the city for 50 years and began as Fiesta de las Artes. Secret Los Angeles, citing the current edition, described the event as a 53-year-old South Bay tradition, while the city says the festival has been known for more than a decade as Southern California’s largest beachside arts and crafts festival. (business.hbchamber.net) (fiestahermosa.net) Daily Breeze reported this week that Fiesta Hermosa would open Saturday and run through Monday, underscoring the event’s role as a Memorial Day weekend draw for the beach city. The official website says the next key update point for visitors is the live schedule and event information posted ahead of the Monday, May 25 closing. (dailybreeze.com) (hermosabeach.gov)