OpenAI pushes pro pricing
OpenAI introduced a new $100/month ChatGPT Pro tier aimed at heavier coding users and to sit between consumer and enterprise plans, signalling more disciplined monetisation of developer demand. The tier boosts Codex usage limits and comes as OpenAI says enterprise customers now make up a growing share of revenue, pushing the company toward predictable business pricing rather than demo-driven hype. That combination — a mid-tier product for power users and a pivot toward enterprise sales — changes how teams think about upgrading pilots into paid contracts. ( )
OpenAI just inserted a new price step between hobby users and corporate contracts: a $100-a-month ChatGPT Pro tier built around heavier Codex use, announced on April 9. OpenAI said the plan gives 5 times more Codex usage than ChatGPT Plus and is meant for longer coding sessions. (community.openai.com) That move only makes sense if coding demand is big enough to meter. OpenAI’s Codex pricing page now says Codex is included across Free, Go, Plus, Pro, Business, Education, and Enterprise plans, and users who hit limits can buy extra credits instead of changing plans. (developers.openai.com) Codex is OpenAI’s coding agent, which means it is less like autocomplete and more like handing a task to a junior engineer who can work through files for you. OpenAI’s help page says Codex can pair with local tools in a terminal or integrated development environment and can also complete delegated work in the cloud. (help.openai.com) OpenAI already had a $200 ChatGPT Pro plan before this change. Its current help page now shows a $100 Pro plan for “advanced tools and models throughout the week” and a $200 Pro plan for “heavy lifting,” which turns Pro into a ladder instead of a single premium upsell. (help.openai.com) The company is also tightening how it charges for coding work behind the scenes. OpenAI’s Codex rate card says that, as of April 2, 2026, some ChatGPT Business and Enterprise customers were moved from per-message pricing toward pricing tied to token usage, which is closer to paying for electricity by the kilowatt-hour than paying one flat fee per conversation. (help.openai.com) That pricing discipline lines up with where the money is coming from. Yahoo Finance reported last week that enterprise customers account for about two-fifths of OpenAI’s revenue, while OpenAI said its application programming interfaces now process more than 15 billion tokens per minute. (finance.yahoo.com) The same Yahoo Finance report said Codex now serves more than 2 million weekly users, up 5 times in three months. When a product is growing that fast, a mid-tier plan is a way to catch the people who are too serious for $20 software but not ready for a company-wide procurement process. (finance.yahoo.com) OpenAI has been steering toward business buyers for months, not just individual subscribers. Yahoo Finance reported in March that OpenAI expected enterprise revenue, already about 40 percent of the total, to keep rising as it built consulting-style alliances and dedicated corporate artificial intelligence teams. (finance.yahoo.com) So the new $100 tier is not just a cheaper luxury plan. It gives a software team one more rung to climb: start with a few developers on Plus, move power users to the new Pro when they hit Codex limits, and only then step up to ChatGPT Business or Enterprise when the whole group needs shared budgets, credits, and contracts. (community.openai.com, developers.openai.com, help.openai.com)
