Western workwear gets a comfort remix
Dr. Scholl’s teamed with Wrangler on a limited‑edition Western collection — think denim sandals, sneakers and a statement cowboy jacket that fuse classic western codes with modern comfort (cowgirlmagazine.com). It’s a spring playbook for mixing utility with lifestyle-ready footwear and outerwear.
The capsule went live March 24, 2026 and is being sold online through Wrangler.com and DrSchollsShoes.com. (morningstar.com) Retail pricing for the footwear spans roughly $80–$200, while the collection’s denim jacket is priced at $149.99 and listed as available exclusively on Wrangler.com. (marketchameleon.com) The drop comprises five Dr. Scholl’s silhouettes, including reworked versions of the Original Sandal and the viral Time‑Off Max sneaker plus a retro Original Rodeo wooden platform. (wwd.com) Brand calls‑outs for the product finishes include bronzed metallic buckles and rivets, cow‑print calf hair and perforated leathers, Wrangler denim fabrics, and a denim jacket trimmed in leather with signature “W” stitching. (wwd.com) Katie Moore, vice president of design for Dr. Scholl’s Shoes, said the collection pairs the brand’s comfort DNA with Wrangler’s Western aesthetic, and Holly Wheeler, vice president of global brand marketing at Kontoor Brands, positioned the capsule within a nostalgic footwear revival. (morningstar.com) The collaboration links Dr. Scholl’s Shoes, which sits in the Caleres (NYSE: CAL) portfolio, with Wrangler, a label under Kontoor Brands (NYSE: KTB), pairing two publicly traded heritage companies for this limited release. (morningstar.com)
