La Ligne’s anniversary suit

La Ligne marked its anniversary with “The Perfect 10,” a tailoring collection fronted by Connie Britton — the campaign rolled out as an anniversary moment for the brand. (x.com)

La Ligne marked its 10th anniversary with The Perfect 10, a capsule of tailored staples fronted by actor Connie Britton. (wwd.com) The collection launched on Tuesday, April 7, at La Ligne’s website and stores, according to Women’s Wear Daily. La Ligne’s own product pages list pieces including a $395 suit jacket, $325 suit trouser, $195 cotton shirt and $250 jean. (wwd.com) (lalignenyc.com) La Ligne said the anniversary drop was “a curated assortment of timeless pieces” built as the base of a modern wardrobe. The campaign was photographed by Zoey Grossman in Los Angeles and styled by Alex Harrington. (lalignenyc.com 1) (lalignenyc.com 2) The release lands as La Ligne expands beyond its original knitwear-and-stripes identity into a broader uniform of tailoring, shirting, denim and dresses. Vogue described the anniversary edit as an expansion of the founders’ favorite versions of core wardrobe items. (vogue.com) That anniversary push also arrives during a store-growth phase. Women’s Wear Daily reported that La Ligne was preparing to open its 10th store, in Montecito, California, in June 2026. (wwd.com) La Ligne was founded by Molly Howard, Valerie Macaulay and Meredith Melling, with Howard as chief executive officer, Melling as chief brand officer and Macaulay as chief creative officer. Women’s Wear Daily reported the New York-based company had 50 employees, including retail staff, and headquarters at 154 Grand Street in Manhattan. (wwd.com) The founders came to the brand from fashion media and retail: Macaulay and Melling are former Vogue editors, and Howard previously led business development at Rag & Bone. Women’s Wear Daily reported the company said 2025 was its best year, with November its strongest month on record. (wwd.com) Britton’s role in the campaign gives the anniversary collection a familiar face, but the product pitch is straightforward: wardrobe basics with price points from $115 tees to a $495 shirtdress. For La Ligne, the 10-year marker is being used to package its best-known categories into one anniversary suit-and-separates story. (lalignenyc.com)

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.