Opens second Covent Garden matcha cafe

Frothee, the London matcha cafe run by father-daughter duo Hanife and Ram Hursit, is preparing to open a second site in Covent Garden later in May 2026, according to SWLondoner. The new branch will add a central London location for a business that first opened in King’s Cross about a year ago and built a following on social media. Trade and listings coverage published earlier this spring placed the new cafe at 29 Bedfordbury in Covent Garden. Time Out and Hot Dinners both identified the same address and said the site would serve the menu that made the original shop popular. ### Which cafe is opening, and who runs it? Frothee is the business expanding into Covent Garden, and SWLondoner identified it as a family-run cafe operated by Hanife and Ram Hursit. The outlet said the pair’s first brick-and-mortar site in King’s Cross became a viral hit online after opening one year ago. That reporting ties the expansion directly to a small operator rather than a larger chain. (swlondoner.co.uk) Time Out also described Frothee as a father-daughter-run matcha bar with an existing location on Caledonian Road in King’s Cross. Hot Dinners said the original site had been “packed since day one,” attributing the second opening to demand from customers already familiar with the first shop. (swlondoner.co.uk) ### Where exactly is the new site? The Covent Garden branch is slated for 29 Bedfordbury, according to Hot Dinners, Time Out and a property and retail announcement circulated by Aver PR on behalf of Covent Garden landlord Shaftesbury Capital. Aver PR said Frothee had taken a roughly 400-square-foot unit there for its second London location. (hot-dinners.com) Shaftesbury Capital’s announcement grouped Frothee with five food-and-beverage arrivals in Covent Garden. The release described the cafe as known for matcha coffee and cold-foam drinks and said it would open later in May. ### What will customers find on the menu? (hot-dinners.com) Time Out said the Covent Garden cafe will carry the same matcha menu as the King’s Cross original. The publication listed hand-whisked matchas in earl grey, salted vanilla, brown sugar and strawberry, alongside coffee and iced drinks. It also said some cold drinks would be topped with salted vanilla cream cold foam. (averpr.com) A TikTok post from Frothee’s account promoted the Covent Garden opening as the brand’s second location and framed it as an expansion of its existing matcha and coffee offer. That post did not provide a full menu, but it matched the broader reporting that the new site would mirror the first shop’s core drinks lineup. ### Why is this opening drawing attention beyond one cafe? (timeout.com) SWLondoner’s May 20 report linked the opening to Frothee’s viral online profile, while separate coverage this week pointed to broader commercial momentum behind matcha in Britain. Talking Retail and Grocery Gazette reported that Fox’s owner FBC is launching matcha-flavored biscuits to tap what the companies described as rising demand for the flavor. (tiktok.com) Those reports do not address Frothee directly, but they place the cafe’s expansion into a wider food-and-drink market where matcha remains a growth category. ### When is the next concrete milestone? May 2026 is the next key marker, with SWLondoner and Shaftesbury Capital’s announcement both saying the Covent Garden branch is due to open later this month. The location identified in multiple reports is 29 Bedfordbury, and the named operators remain Hanife and Ram Hursit as Frothee adds its second London site. (swlondoner.co.uk)