IPL title fees rose to ₹500 crore
- Tata Group’s Indian Premier League title-sponsorship deal now runs at ₹500 crore a season after the Board of Control for Cricket in India renewed the rights for 2024-2028 at ₹2,500 crore. - The jump caps a steep rise from DLF’s roughly ₹40 crore-a-year opening deal in 2008, through Vivo’s ₹440 crore rate and Dream11’s one-season ₹222 crore replacement in 2020. - The new price is nearly 50% above Tata’s 2022-2023 rate of about ₹335 crore a season, extending the IPL’s surge as India’s richest sports marketing platform. (iplt20.com)
The Indian Premier League’s title sponsor now pays ₹500 crore a season, after Tata Group renewed the rights for 2024 through 2028 at ₹2,500 crore. (iplt20.com) The Board of Control for Cricket in India announced the five-year renewal on January 20, 2024, calling it the highest sponsorship amount in the league’s history. (iplt20.com) That works out to ₹500 crore per season, up from the roughly ₹335 crore a year Tata paid for the 2022 and 2023 editions, or ₹670 crore across those two seasons. (financialexpress.com) (livemint.com) The rise looks even sharper against the league’s earlier contracts. DLF paid about ₹40 crore a year from 2008 to 2012, and Pepsi’s 2013-2017 deal was worth ₹396.8 crore in total before Vivo replaced it. (sportstar.thehindu.com 1) (sportstar.thehindu.com 2) Vivo then reset the market. The BCCI said its 2018-2022 bid was worth ₹2,199 crore, a 554% increase over the previous contract, which put the annual fee at about ₹440 crore. (bcci.tv) (sportstar.thehindu.com) In 2020, Dream11 took the slot for one season at ₹222 crore after Vivo stepped aside. Tata replaced Vivo for the final two years of that cycle in 2022 and 2023. (financialexpress.com) (livemint.com) A title sponsorship is not just a logo on the trophy presentation. The BCCI’s 2018 announcement said Vivo’s deal covered sports events, on-ground activations and marketing campaigns tied to the tournament. (bcci.tv) The board’s current tenders show how much operating work sits behind those deals. Recent BCCI requests cover stadium signage production, accreditation, media buying and other event services linked to the IPL and Women’s Premier League. (bcci.tv) That helps explain why the title fee has become a shorthand for the IPL’s wider commercial machine. Sportstar reported the ₹500 crore annual rate was in force for IPL 2025 as advertiser interest in the tournament kept growing. (sportstar.thehindu.com) From DLF’s ₹40 crore seasons to Tata’s ₹500 crore seasons, the IPL title line has turned into one of the costliest naming rights packages in Indian sport. (sportstar.thehindu.com) (iplt20.com)
