Oscars turned into a burger moment
After the Oscars, Michael B. Jordan celebrated his Best Actor win by grabbing an In‑N‑Out with fans — a viral, trophy‑and‑burger moment covered widely — while Burger King’s self‑mocking ad blitz during the broadcast provoked some viewers to mute their TVs NBC News BBC Business Insider.
The 98th Academy Awards on March 15, 2026 named Michael B. Jordan Best Actor for his dual role in Sinners (playing twins Smoke and Stack). (today.com) Less than an hour after leaving the Dolby Theatre, Jordan stopped at the Hollywood In‑N‑Out on Sunset Boulevard — the late‑night Oscars spot a few blocks from the venue. (nbclosangeles.com) Footage captured him ordering a Double‑Double, taking a booth, signing autographs and chatting with fans; those clips were amplified by outlets including The Hollywood Reporter. (hollywoodreporter.com) On the same broadcast Burger King ran a 90‑second commercial called “There’s A New King And It’s You,” narrated by U.S. president Tom Curtis, that formally retired the King mascot. (news.designrush.com) Burger King’s spot is part of a broader “Reclaim the Flame” push backed by about $700 million in investments, and the brand urged guests to call or text Curtis with feedback as part of the campaign rollout. (news.designrush.com) Disney sold out the Oscars’ ad inventory this year, and 30‑second packages in recent ceremonies have been priced around $1.7–$2.2 million, underlining the scale of Burger King’s media buy. (variety.com) Some viewers complained about the number and tone of Burger King’s spots and reported muting their TVs during the telecast, a backlash documented in social‑media reaction and coverage aggregated by outlets such as MSN and NewsBreak. (msn.com)
