OpenAI pivots to a superapp

Fidji Simo, OpenAI’s chief executive of applications, confirmed internally that the company "was spreading our efforts across too many apps" and the product refocus will be overseen by OpenAI President Greg Brockman during the consolidation effort. (tech.yahoo.com) The new desktop “superapp” will combine the ChatGPT client, the Codex coding app and OpenAI’s Atlas browser into a single packaged experience, a plan first reported by the Wall Street Journal and confirmed by subsequent coverage. (decrypt.co) Separately, The Information reported that OpenAI plans to surface Sora’s text-to-video capabilities inside ChatGPT, and recent strings discovered in the ChatGPT Android app point to Sora-specific UI and workflow hooks. (theinformation.com) OpenAI’s documentation currently enforces a rolling 24-hour submission window for Sora requests and notes that character creation and stitching features are not supported on Android builds, while the help center says it is “actively working on advanced tools” to improve character tuning. (help.openai.com) Market telemetry from Appfigures, reported by TechCrunch, shows Sora’s monthly installs fell 45% month-over-month to about 1.2 million in January 2026 and that the app has accumulated roughly 9.6 million downloads and $1.4 million in consumer spending since launch. (techcrunch.com) Public reporting says OpenAI intends to keep the standalone Sora app and website running while exposing core video-generation features in ChatGPT, a dual-path strategy the company is using to maintain existing Sora users and extend video tools to ChatGPT’s larger user base. (gadgets360.com)