Coachella Announces EDM 'Head Trip'
Goldenvoice announced "Head Trip," a one-time EDM event at Coachella's venue with Calvin Harris, Swedish House Mafia, Skrillex, and more.
Goldenvoice's "Head Trip" is strategically held at the Empire Polo Club, Coachella's usual venue, leveraging existing infrastructure for a single-day EDM event. This minimizes overhead costs compared to establishing a new location. The lineup heavily features established headliners like Calvin Harris and Swedish House Mafia, potentially ensuring strong ticket sales based on proven popularity. This reduces the financial risk associated with a new event concept. By focusing on a single day, "Head Trip" can maximize revenue from a concentrated period, optimizing staffing and resource allocation. This contrasts with multi-day festivals that require sustained operational costs.
