Tully’s Tiramisu Shake tease
Tully’s Coffee Japan teased a Tiramisu Shake set to launch April 15 that uses marbled layers meant to change taste with each sip, and the post pulled over 10,500 likes and about 1,500 reposts. (x.com)
Tully’s Coffee Japan is rolling out two tiramisu-inspired shakes on April 15, led by a mascarpone version built to taste different as you drink it. (tullys.co.jp) The chain said the lineup includes a Mascarpone Tiramisu Shake and a Matcha Tiramisu Shake, both sold only in Tall size for 720 yen including tax. Tully’s published the launch details in an April 8 press release. (tullys.co.jp) Tully’s said the mascarpone drink combines espresso pulled one cup at a time with mascarpone whipped cream and chocolate powder to recreate tiramisu in drink form. The company said the flavor shifts as the espresso richness and mascarpone blend together with each sip. (tullys.co.jp) The matcha version uses Uji matcha and mascarpone whipped cream to mimic a matcha tiramisu, with Tully’s describing it as a richer, Japanese-style dessert drink. Both shakes are part of a broader seasonal menu timed to Japan’s April start of the school and business year. (tullys.co.jp) Tully’s framed the drinks as a small reward for customers settling into the new school and work season, a period when Japanese chains often push limited-time spring menu items. The April 15 release also includes a strawberry tea shake, cold-brew iced coffee, and several food items. (tullys.co.jp) The same release lists a Ball Park Dog with salsa and tortilla chips for 500 yen, a spinach bread with potato salad for 370 yen, and a honey-and-lemon donut for 380 yen. Tully’s also said it will sell cold-brew coffee products and water bottles for home use alongside the café menu. (tullys.co.jp) The teaser that circulated on X pointed to the marbled look and changing flavor of the tiramisu shake, but the company’s press release supplies the concrete details: April 15 availability, Tall-only sizing, and the 720-yen price. Tully’s said some stores may not carry every item. (x.com) (tullys.co.jp) For customers, the next step is simple: the drinks go on sale Wednesday, April 15, and Tully’s is betting the layered tiramisu pitch will carry from social media into stores. (tullys.co.jp)