Viral Sichuan bistro clip
A 148‑second viral clip is spotlighting Wang Lili’s Sichuan village bistro—she pairs free‑range chicken with French techniques amid bamboo groves, pitching Changjiang as a foodie destination. (x.com) The video’s fusion cooking and rural setting are driving travel and food curiosity online. (x.com)
The venue is branded as “在野” (Outside), located in Changjiang Village, Dexin Town, Jingyang District, Deyang city in Sichuan province. (cbgc.scol.com.cn) Founder Wang Lili returned from Shanghai in 2022 and converted an idle rural building—described in local reports as a former factory/farmhouse—into the current restaurant and event space. (sichuan.scol.com.cn) She created the “长江飨宴” cultural IP and runs the site as a multifunctional space that hosts art exhibitions, non‑heritage experiences and small weddings alongside dining. (cbgc.scol.com.cn) Local authorities and reporting credit her projects with incubating 37 rural cultural‑creative practitioners and raising village household income by about 28,000 yuan per household. (sohu.com) Longstanding village initiatives—listed as part of the village’s “精品村” push and pilot “三变” reforms—have supported conversion of idle housing into coffee shops, B&Bs and other tourism‑oriented businesses. (163.com) Coverage by provincial outlets notes the site draws city visitors from Chengdu and Mianyang and occasional guests from Beijing, Shanghai and Guangzhou, with local reporting citing annual visitor counts above 100,000 in recent years. (cbgc.scol.com.cn)
