Hamilton at Ferrari’s style push
Lewis Hamilton popped up at the opening of Ferrari’s Style London store this week, with style shots of his look circulating from ComplexStyle and sparking fashion-focused chatter (x.com). The appearance ties F1 star power directly into Ferrari’s retail play — useful intel if you follow automotive-luxury crossovers and store drop events (x.com).
Ferrari opened its new Ferrari Style flagship on March 18, 2026, at the corner of Old Bond Street and Piccadilly in London, occupying about 850 square metres (9,150 sq ft). ( ) The space was curated by Ferrari Style creative director Rocco Iannone in collaboration with Berlin architecture firm Gonzalez Haase AAS and Milan design studio Formafantasma. ( ) Ferrari retained the building’s Queen Anne–style exterior (a 1905 Portland stone façade) while fitting the interior with concrete floors, hand‑brushed steel perimeters and Rosso Ferrari accents framed by floor‑to‑ceiling gallery windows. ( ) Retail services inside the flagship include a first‑floor Tailor Made Atelier for made‑to‑order garments and a basement “Caveau” dedicated to rare Ferrari components and collectibles sourced from Maranello. (wwd.com) The London opening is part of Ferrari’s wider 2026 lifestyle push that also plans a Soho, New York flagship, positioning Ferrari Style as a global retail and experience play rather than a conventional merchandise counter. (sgieurope.com) Video footage published of the event shows Lewis Hamilton at the Ferrari Style grand opening, and style images attributed to ComplexStyle have circulated on X (the post linked here), underscoring the crossover between the driver’s fashion profile and Ferrari’s retail launch. ( )
