Laila Gohar's food carousel
- Laila Gohar and Arket launched a fruit‑and‑vegetable carousel installation at Milan Design Week. (wallpaper.com) - The carousel framed food styling as surreal design, blending culinary motifs with high‑design presentation. (wallpaper.com) - The installation reflects the show's tilt toward immersive, highly photogenic environments meant for social sharing. (wallpaper.com)
Laila Gohar and Arket turned a Milan garden into a carousel of oversized produce for Milan Design Week, tying a public installation to Gohar’s first ready-to-wear launch. (wallpaper.com) The installation is set at Giardino delle Arti in Milan and runs during Salone del Mobile from April 20 to April 24, 2026. Fuorisalone’s event listing says the project sits in the Porta Venezia Design District program. (fuorisalone.it) (portaveneziadesigndistrict.com) Arket says the collaboration is Gohar’s first ready-to-wear collection and includes 27 pieces for Spring/Summer 2026. The brand says the collection goes on sale on April 21, 2026, in selected stores and online. (arket.com) (fashionunited.com) Wallpaper reported that Gohar’s carousel replaced horses with fruits and vegetables, turning food props into rideable design objects. ANSA described pears and apples as the forms visitors could climb onto. (wallpaper.com) (ansa.it) That setup fits Gohar’s existing practice. Her studio says she creates installations and pop-ups around art, design and fashion events, and Arket describes her work as blending food, installation art and object design into “a softly surreal world.” (lailagohar.com) (arket.com) The Milan project also shows how brands are using Design Week as a stage for image-heavy environments, not just furniture launches. ArchDaily’s 2026 guide framed the week around installations and city interventions, while Acumen noted that fashion labels were increasingly mixing clothing, objects and space in Milan this year. (archdaily.com) (magazine-acumen.com) For Arket, the carousel is also a way to introduce a fashion collection through Gohar’s better-known visual language before shoppers see the clothes on racks. Odalisque said the installation reimagines a historic carousel with oversized produce and themes of food, playfulness and everyday beauty. (odalisquemagazine.com) By the time the collection reaches stores on April 21, the image attached to it is already clear: not a runway, but a spinning garden of pears and apples in central Milan. (fashionunited.com) (ansa.it)