Real‑time visibility and IoT surge
Companies are accelerating investment in real‑time supply‑chain visibility platforms and IoT‑driven logistics to detect disruptions earlier and reroute goods faster — turning visibility into a primary resilience lever. This trend is showing up across retail logistics, last‑mile optimization, and warehouse process redesign. (wsinc.com) (openpr.com)
Global market forecasts put IoT‑powered logistics at roughly USD 59.3 billion in 2025 with a projected rise to about USD 102.4 billion by 2030 at an 11.5% CAGR. (mordorintelligence.com) A separate industry estimate projects the broader IoT logistics sector to reach US$125.9 billion by 2031 after growing from a 2022 base of US$44.6 billion, signalling sustained capital flow into sensors, telematics, and visibility software. (transparencymarketresearch.com) Real‑time visibility vendors are consolidating leadership: project44 reported strong FY2024 growth and expanded global reach, FourKites has been a Gartner Magic Quadrant Leader for multiple years, and Shippeo moved into the leaders’ quadrant in Gartner’s 2024 RTTVP evaluation. (project44.com) (fourkites.com) (shippeo.com) project44 disclosed accelerating product investment in AI and network expansion after reporting roughly $210.1M in revenue and ~550 customers in 2024, signalling vendor moves from pure tracking to AI‑augmented orchestration. (getlatka.com) (prnewswire.com) European pilots show IoT shifting from proof‑of‑concept to scale: Carrefour’s Villabé pilot installed ~70,000 electronic shelf labels, ~500 cameras and ~7,000 EdgeSense rails to automate shelf monitoring, and Decathlon has rolled RFID and Cisco Meraki networking across its 1,700+ stores to support real‑time inventory and in‑store IoT. (iotbusinessnews.com) (thesiliconreview.com) Logistics operators are retrofitting transport fleets and hubs with IoT: Maersk deployed the OneWireless IoT platform across ~450 vessels to increase cargo telemetry for reefers and containers, while DHL has committed multibillion‑euro digital transformation spend and launched smart‑warehouse pilots with thousands of robots and IoT sensors. (maersk.com) (investopedia.com) Last‑mile operations in France and Europe are integrating IoT telemetry and robotics: La Poste’s Colissimo programs use IoT platforms to geolocate mobile containers and accelerate dock handling, DPD has expanded autonomous robot pilots (2,500+ robot trips reported) and targets thousands of low‑emission/alternative delivery vehicles across European cities. (kuzzle.io) (fleeteurope.com) (instituteofcouriers.com) Consulting and industry research now frame visibility as a strategic resilience capability: Accenture’s research defines “intelligent visibility” as structural plus dynamic transparency that preserves revenue and margins, and BCG’s recent work positions digital control towers as a core tool to balance cost and resilience across networks. (accenture.com) (bcg.com)
