FMY 64º — Pau Guardiola: IA generativa

Pau Guardiola is due to deliver a session on generative artificial intelligence for the furniture industry on May 27 at the 64th Feria del Mueble Yecla, part of the trade fair’s conference programme in Murcia. Organizers list the talk at 12:00 under the title “El salto a la tercera dimensión: IA generativa para la industria del mueble.” Trade and regional media descriptions of the event say the session will focus on practical workflows, real cases and a live demonstration. The stated aim is to show how generative AI can be used to create 3D furniture models from text, photographs or scans. ### What exactly is Pau Guardiola scheduled to present? The May 27 session is framed around a specific production problem: furniture is often marketed in flat images even though the products are three-dimensional. Event materials say Guardiola will address how generative AI tools can convert “any piece” into a 3D model starting from a text prompt, a photo or a scan. Those models can then be displayed on the web, in augmented reality or on Apple Vision Pro, according to the event description. (madera-sostenible.com) The conference listing describes the format as hands-on rather than theoretical. Organizers say the session will include “flujos prácticos,” real-world examples and a live demo, indicating that attendees will be shown how the workflow operates in practice rather than only hearing a general overview. (feriayecla.com) ### Who is Guardiola and why is he on this programme? Pau Guardiola is described in FMY programme coverage as a specialist in emerging technologies. His personal website identifies him as chief creative officer at UCAM and says he works with an international creative team while also teaching corporate communications as a visiting professor on UCAM international courses. (feriayecla.com) The same site highlights work connected to VR, AR, design and communication. Trade coverage places Guardiola alongside speakers from contract design, hospitality, digital marketing and business consulting. That positioning reflects how FMY has built this year’s conference agenda around digitalization, artificial intelligence, innovation and sales, according to programme reports published ahead of the fair. (madera-sostenible.com) ### How does this fit into the wider FMY programme? The 64th Feria del Mueble Yecla is scheduled to run from May 26 to May 29 in Yecla. Organizers and media reports say this year’s edition will feature about 90 exhibiting firms and will place emphasis on internationalization, innovation, contract business and trend-focused programming. (lasnoticiasrm.es) The May 27 timetable also includes other conference sessions. Europa Press-distributed programme coverage says consultant Emilio Duró is scheduled for 12:45 that day with a talk on confidence, leadership and business management. Other listed participants across the broader programme include architects and designers involved in the International Contract meeting on May 26. (laopiniondemurcia.es) ### Why is generative AI being pitched in 3D terms here? The event description ties generative AI directly to visualization and product presentation. In the furniture business, that means moving from catalog images to digital objects that can be reused across e-commerce, augmented reality and immersive display formats, according to the wording used in the conference materials. (gentedigital.es) The programme does not present the session as a general AI debate; it presents it as a demonstration of model creation and display tools for furniture companies. A YouTube listing for the session repeats the title, date and time and says seating is limited in the “Espacio Ocio-Negocio,” suggesting the talk is being promoted as a defined in-person conference slot within the fair rather than a standalone online event. ### Where can attendees check the next steps? The 12:00 session is scheduled for Wednesday, May 27, during FMY’s four-day run in Yecla. (feriayecla.com) Programme reports say the full agenda is available through the fair’s official channels, and media coverage tied to the event points readers to registration links for individual sessions. The next public milestone is the opening of the 64th FMY on May 26, followed by Guardiola’s talk at noon on May 27 and the rest of the fair through May 29. (youtube.com) (madera-sostenible.com)