Bvlgari takes official Venice Biennale role

Bvlgari has taken on an official Venice Biennale role for the first time, becoming the exclusive partner of the 61st International Art Exhibition in 2026. Wallpaper reported on May 18 that La Biennale di Venezia had appointed an exclusive partner for the first time in Bvlgari, with the relationship set to continue until 2030. (wallpaper.com) Bvlgari’s own materials describe the arrangement as covering the next three editions of the exhibition. The 61st edition, titled *In Minor Keys*, opened on May 9 and runs through Nov. 22 across the Giardini, the Arsenale and other Venice venues. (bulgari.com) (labiennale.org) ### What exactly is Bvlgari’s new Biennale role? Bvlgari says it is the “Exclusive Partner” of the International Art Exhibition of La Biennale di Venezia, a designation it says begins with Biennale Arte 2026 and extends for the next three editions. Wallpaper described that appointment as the first time the Biennale has named an exclusive partner. Wallpaper said the arrangement places the Roman luxury house inside the Biennale’s official structure rather than alongside it as a collateral sponsor or event host. The magazine framed the move as part of a longer-term relationship rather than a one-off activation. (wallpaper.com) ### How long does the partnership last? The clearest timeframe in the available reporting is through 2030. Wallpaper said the relationship will continue until 2030, while Bvlgari says it covers the next three editions of the International Art Exhibition. Because the Biennale’s art exhibition is held every two years, those descriptions align. (bulgari.com) Bvlgari has presented the deal as part of its broader arts platform, saying the partnership reaffirms its support for creativity, creative exchange and cross-cultural dialogue. That language comes from the company’s own description of the project. (wallpaper.com) ### What is Bvlgari doing at the 2026 edition? For Biennale Arte 2026, Bvlgari says it is presenting a major commission by artist Lotus L. Kang. The work is being shown at the Bvlgari Pavilion in Spazio Esedra at the Giardini, according to the company’s English- and Italian-language materials. Wallpaper said Bvlgari’s debut at the Biennale spans Venice’s past and present, and referenced projects including Lotus L. (wallpaper.com) Kang’s pavilion takeover and Monia Ben Hamouda’s interventions. That account places the brand’s role not only in sponsorship but also in exhibition-making around the Biennale calendar. (bulgari.com) ### Where does this sit inside the 2026 Biennale itself? La Biennale di Venezia says the 61st International Art Exhibition is titled *In Minor Keys* and was organized with the full support of curator Koyo Kouoh’s family. The exhibition opened on Saturday, May 9, after preview days on May 6, 7 and 8. (bulgari.com) The Biennale says the show runs until Sunday, Nov. 22, 2026, at the Giardini and Arsenale and in various locations across Venice, including Forte Marghera. That gives Bvlgari’s new role a place inside one of the art world’s largest recurring international exhibitions. ### What comes next in the partnership? (wallpaper.com) The next concrete milestone is the remainder of Biennale Arte 2026, which continues in Venice until Nov. 22. Visitors can see the Lotus L. Kang commission at the Bvlgari Pavilion in Spazio Esedra during this edition, while the broader exclusive-partner arrangement is set to continue through the next three Biennale art editions, according to Bvlgari and Wallpaper. (labiennale.org)