Toyota BZ4X price pressure

Toyota has cut the Australian price of the bZ4X to A$55,990 before on-road costs, putting it below the entry Tesla Model Y. (drive.com.au) Drive reported on December 11, 2025 that Toyota Australia lowered the front-wheel-drive bZ4X from A$66,000 to A$55,990 and the all-wheel-drive version from A$74,990 to A$67,990. The same report said the new base bZ4X sat about A$3,000 under the least expensive Tesla Model Y in Australia. (drive.com.au) Tesla’s Model Y range in Australia was listed from A$58,900 before on-road costs on pricing guides tracking the 2026 model, while CarExpert showed drive-away pricing from A$63,963 for the rear-wheel-drive version. Toyota’s own bZ4X build page says prices vary by location and dealer, but confirms the model remains on sale with 2025 and 2026 production covered by a charging offer through December 31, 2026. (carsguide.com.au) (carexpert.com.au) (toyota.com.au) Toyota paired the lower sticker with a hardware update. Drive said the 2026 bZ4X gets a larger 74.7 kilowatt-hour battery, a front-wheel-drive range rating of 591 kilometers under the Worldwide Harmonised Light Vehicles Test Procedure, and more power in both drivetrains. (drive.com.au) The move lands in a market where Tesla is still the volume leader but no longer as dominant as it was. Drive reported Tesla sold 28,856 electric vehicles in Australia in 2025, down 24.8 percent from 2024, while the Model Y remained the country’s top-selling electric vehicle with 22,239 registrations. (drive.com.au) That gap has given rivals more room to attack on price. The same 2025 sales report said Australia recorded 103,270 electric-vehicle sales for the year, with newer Chinese brands and models including the BYD Sealion 7 and Geely EX5 taking share as the field widened. (drive.com.au) Toyota’s cut also addressed a weak start for its first battery-electric model in Australia. Drive said just 858 bZ4Xs had been delivered at that point in 2025, versus about 2,700 Model Ys in the previous month alone. (drive.com.au) The bZ4X launched in Australia in 2024 at roughly the same price as a Model Y, but Tesla and newer entrants kept pushing the segment lower. Toyota is now using price, extra equipment, and a bundled home-charging or public-charging offer to make up lost ground. (drive.com.au) (toyota.com.au) For Australian buyers, the change is simple: Toyota’s electric sport utility vehicle is no longer priced like a late entrant. It is now positioned as a cheaper alternative to the country’s best-selling electric car. (drive.com.au)