15 New OTT Releases This Week
15 new movies and TV shows launch across Netflix, Prime Video, and JioHotstar between February 23 and March 1. The slate includes a blend of genres from high-energy action to vibrant dramedy, marking a particularly robust week for Indian streaming content.
- The psychological thriller *Accused*, starring Konkona Sen Sharma as a doctor facing misconduct allegations, is set to release on Netflix on February 27. - Prime Video will premiere the biographical war drama *Ikkis* on February 26, directed by Sriram Raghavan and starring Agastya Nanda as Arun Khetarpal, the youngest recipient of the Param Vir Chakra. - Priyanka Chopra Jonas stars in the pirate thriller *The Bluff*, which streams on Prime Video from February 25 and also features Karl Urban. - JioHotstar's lineup includes the horror sequel *Black Phone 2* starring Ethan Hawke (Feb. 28) and the psychological thriller *Secret Stories* from showrunner Jeethu Joseph (Feb. 27). - The releases come as the Indian OTT market is projected to grow to 65 million households in 2026, with streaming platforms focusing more on profitability and selective content investments rather than growth at all costs. - This year marks the 10th anniversary of Netflix in India, and the service has announced a large slate of new original series and films to mark the occasion. - The broader industry trend for 2026 sees a rise in "micro-dramas" and an increased focus on regional, language-first programming to drive growth in Tier II and Tier III cities. - For the first time, India's advertising market is expected to reach ₹2 Lakh Crore in 2026, with ad spending on traditional TV projected to decline as digital platforms capture most of the new growth.
