Milwaukee Fire Depts Merge, Rebrand
The West Allis and Wauwatosa fire departments have officially merged, rebranding as Milwaukee Metro Fire Rescue. The new name has sparked some public confusion and criticism, and may affect emergency response coordination in the Milwaukee area.
The merger, approved by the Wauwatosa Common Council in a 12-2 vote and unanimously by the West Allis Common Council, is projected to create significant financial advantages. A study by McMahon Associates estimated the consolidated department could save $7 million in the first five years through shared administrative staff, a reduction of 11 employees, and needing fewer reserve vehicles. Maintaining separate departments, the report warned, could threaten the current level of service due to state-imposed limits on tax levy increases. Officials state the move to a single department, branded Milwaukee Metro Fire Rescue, will enhance emergency response capabilities by combining resources and expertise. West Allis Mayor Dan Devine said the partnership would mean faster response times and better use of taxpayer dollars. The two departments have a history of working together through shared service agreements, which Wauwatosa Mayor Dennis McBride called a logical step toward the full merger. The new name has drawn criticism from Milwaukee Alderman Peter Burgelis, who called it "stolen credibility" since the City of Milwaukee is not involved in funding, governing, or staffing the new entity. Burgelis raised concerns that the name could create public confusion and blur the lines of accountability during emergencies. In response, Wauwatosa Mayor Dennis McBride characterized the criticism as "much ado about nothing." The City of West Allis issued a statement assuring residents that they will receive the high-quality service they expect, regardless of which department arrives. The City of Milwaukee also released a statement indicating that the closest, most appropriate emergency unit in the county will continue to be dispatched to any emergency. The merger formalizes a long-standing collaboration between the two suburban fire departments. Both are part of existing mutual aid agreements in Milwaukee County, such as the Mutual Aid Box Alarm System (MABAS), which ensures the closest appropriate apparatus responds to major incidents regardless of municipal boundaries. Officials say the public will likely not notice a change in emergency response. A new joint governance structure will be formed to oversee the Milwaukee Metro Fire Rescue. The initial contract for the joint department is set for a 10-year period. Next steps include forming a governing board and a joint fire commission, as well as launching a nationwide search for a fire chief to lead the new, consolidated department.