Daichi reaches Blinkit

Hindustan Zinc has put products from its women-led Daichi brand on Blinkit in Delhi and in Modern Bazaar stores across Delhi National Capital Region. (udaipurtimes.com) The company said the rollout was announced on April 11, 2026 through its Sakhi and Sakhi Microenterprise initiative, which works with rural women in Rajasthan. It said the programme has reached more than 26,800 women through federations, village organisations, self-help groups and micro, small and medium enterprises. (pressnote.in) Daichi sells packaged fast-moving consumer goods including pickles, honey, spices, pulses, namkeen, oil and ghee, according to local reports on the launch. A Blinkit product page for Daichi raw forest honey was live in April, indicating at least some stock-keeping units had already been listed on the platform. (thetimesofudaipur.com, blinkit.com) The move puts a rural social-enterprise brand into channels built for standardized barcodes, inventory feeds and rapid delivery. Blinkit says it delivers more than 30,000 products and operates across Delhi, Noida, Gurugram and other cities, which gives Daichi access to a retail system very different from fairs and direct community sales. (blinkit.com, blinkit.com) Hindustan Zinc said the microenterprise business started in 2018-19 with five stitching units, 81 women and 86 products. It now has 14 production units, more than 400 women directly involved, and more than 300 food and textile products, with fiscal year 2026 revenue of ₹2.60 crore. (udaipurtimes.com) The brand was already selling through its own “Hearts with Fingers” ecommerce site and on Amazon, Flipkart and the Open Network for Digital Commerce, or ONDC, before entering Blinkit and Modern Bazaar, according to the launch coverage. The new step adds quick commerce and organized retail to a distribution mix that had already moved beyond village-level production. (udaipurtimes.com) Hindustan Zinc has tied the Daichi expansion to a wider rural livelihoods push around its operations in Rajasthan. The company has said its social programmes reach more than 2,300 villages and about 2.3 million people. (khaskhabar.com) For Daichi, the immediate test is not whether the products can be made, but whether they can keep selling in the same formats and service levels that city shoppers expect from a Blinkit basket. The Delhi National Capital Region launch is the first proof point for whether a rural women-led brand can hold shelf space in modern retail and quick commerce at the same time. (pressnote.in, blinkit.com)