Carrefour and Vusion Partner on Smart Stores
Retailer Carrefour and Vusion have announced a strategic partnership to build smart stores at scale. The initiative will integrate digitized shelf management, real-time pricing, and shopper analytics, demonstrating a convergence of AI and IoT in physical retail environments.
- The partnership is part of Carrefour's "Carrefour 2030" strategic plan and represents an investment of over €150 million to digitize all of its hypermarkets and supermarkets in France by 2030. - Vusion's technology stack for this initiative includes the VusionCloud platform, EdgeSense™ smart rails for product geolocation, and Captana AI-powered micro-cameras that constantly monitor shelves to detect out-of-stock items and price discrepancies. - This deal makes Carrefour the first major European retailer to deploy Vusion's latest-generation platform at scale, following a similar large-scale rollout by Walmart in the United States. - Beyond the technology deployment, Carrefour will join Vusion's "International Advisory Board" to help shape future retail technology standards, and the two companies will establish a joint "Next Retail Experience Center" to co-innovate on AI applications. - The Vusion platform aims to reduce out-of-stock situations by a target of 20% through automatic detection and improve e-commerce order fulfillment via "pick-to-light" guidance for employees. - Vusion, formerly known as SES-imagotag until January 2024, has expanded from an electronic shelf label (ESL) provider to a broader retail IoT and data analytics company with solutions for computer vision and in-store retail media. - This initiative is a key component of Carrefour's broader digital transformation, which includes a goal to become a fully cloud-based company by 2026 and invest €3 billion in digital projects between 2022 and 2026. - The data generated from these in-store IoT devices feeds into Vusion's analytics platform, "Memory," which provides insights to optimize product mix, pricing strategy, and overall store execution.