Amtrak Tracksuits Sell Out at NYFW
Amtrak's limited-edition tracksuits sold out rapidly at $279 each during New York Fashion Week. The travel-fashion collaboration featured navy/white and black/white colorways with branded sleep masks, blending travel comfort with fashion appeal. The unexpected crossover demonstrates how legacy brands can refresh their image through event-driven fashion partnerships.
- The tracksuit, dubbed the "Trak Suit," was the winning design from a competition held in collaboration with the New York School of Design. The contest invited seven emerging designers to reimagine the classic tracksuit for modern train travel. - Anastasiia Lukinskaia was the winner of the ready-to-wear category, and her design was selected for production and sale. The collection was showcased at a fashion show at Moynihan Train Hall during New York Fashion Week in the fall of 2025. - The fashion launch was strategically timed to coincide with the introduction of Amtrak's new, premium NextGen Acela trains, which operate on the Northeast Corridor. The tracksuit's design was intended to reflect the modern and comfortable experience of the new fleet. - Crafted from microfiber fleece, the tracksuit included practical design features for travelers, most notably a detachable sleep mask built into the hood. - This collaboration is part of a larger trend of unexpected brand partnerships that merge different industries, such as fashion with transportation or technology. These collaborations often aim to create hype, reach new audiences, and refresh a brand's image. - While Amtrak has an online store that sells merchandise like apparel, model trains, and collectibles, this was a more high-fashion-oriented and limited-edition offering.
