Earth Month IPA tie‑in

Athletic Brewing launched an Earth Month campaign and a limited‑edition 'Two For The Trails IPA' with proceeds earmarked for trail conservation — a neat collab template for outdoors creators. (prnewswire.com)

Athletic Brewing’s Two For The Trails grant program now pledges up to $2 million per year and supported more than 170 projects in 2024 as part of a multi‑year expansion of its trail funding. (athleticbrewing.com)) The limited “Two For The Trails Milestone Edition IPA” is presented as an online‑only pack with tasting notes of biscuity malt and hop aromas of bright citrus, pine and dark fruit, and the Canadian online price listed is $14.99 for a six‑pack. (athleticbrewing.ca)) Since the program began in 2018, Athletic Brewing’s grant totals have climbed from an initial $6,000 donation in year one to $52,000 in 2019, about $303,000 in 2020 and roughly $1 million in 2021, illustrating rapid scaling of its giving model. (americanhiking.org)) Two For The Trails has been recognized in the trade: Athletic’s grant program and related creative work earned double‑gold at the HALO Awards in 2025, and the company released a short film profiling three recent grantees to raise awareness. (bevnet.com)) Athletic says the program has contributed more than $6.3 million to date and operates projects in dozens of states and multiple countries while publicly stating a goal to reach all 50 U.S. states by the end of 2025. (bevnet.com)) The brand keeps its grant application cycle open during the campaign window and highlights grantee storytelling and limited‑edition product tie‑ins as replicable templates for outdoors creators seeking partnerships that combine product drops with OPO (organizational partner) funding. (inboxletter.com))

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