Loom and Kiln previews vintage landscapes

Loom + Kiln used an X post on May 31 to preview a new vintage art drop built around gestural landscapes and other one-of-a-kind works, according to the company’s social post referenced in the source briefing. The preview showed several paintings rather than a single featured object, with captions describing details such as provenance, condition and purchase information. The Utah-based seller operates as an online gallery for antique textiles and vintage artwork, according to its website and a 2023 profile by cityhomeCOLLECTIVE. The company’s website says it is currently on a Europe sourcing trip and that orders will ship on June 1. The same homepage says Loom + Kiln stages “new vintage drops Wednesdays at 8:00 am MST,” giving collectors a set release cadence rather than a rolling inventory model. Its paintings section lists dozens of vintage works, many sold individually and marked sold out after purchase. (loomandkiln.com) ### What exactly did Loom + Kiln show in the preview? The May 31 preview highlighted vintage paintings in the style range Loom + Kiln already sells online: landscapes, coastal scenes, village views, still lifes and figurative works, according to the shop’s paintings inventory and the source briefing tied to the X post. Product names currently or recently listed on the site include “Gestural sweeping landscape,” “Impressionist green coast,” “Colorful country hills” and “Pastel snowy mountains.” (loomandkiln.com) One listed work, “Gestural sweeping landscape,” is described on Loom + Kiln’s site as an oil painting with original frame measuring 23 by 19 inches. The product page says the artist is Ingvar Walterström and places the work in the company’s “Found” collection of one-of-a-kind vintage pieces sourced from Europe. ### How does the business usually sell these works? (loomandkiln.com) Loom + Kiln’s website presents the art as direct-to-consumer inventory rather than auction lots. The shop sells through its own site, where individual paintings carry fixed prices and are removed or marked sold out once purchased. Current and recent examples on the paintings page range from under $300 to more than $800, depending on size, subject and framing. (loomandkiln.com) The company’s homepage also points buyers to standard e-commerce details including contact, shipping and returns pages. The source briefing says the May 31 X post included gallery contact information for inquiries, matching the shop’s practice of pairing social previews with direct purchase links and follow-up channels. ### Who is behind Loom + Kiln? Hannah Leonard founded Loom + Kiln in 2015, according to cityhomeCOLLECTIVE’s June 2023 profile. (loomandkiln.com) The profile says the business began on Instagram and developed into an online gallery focused on vintage European paintings and antique Turkish, Persian and Caucasian rugs. (loomandkiln.com) South Jordan, Utah, is the base cited in third-party business listings and local coverage around Loom + Kiln pop-up events. CityhomeCOLLECTIVE said in 2023 that Leonard did not operate a brick-and-mortar store and instead used her home and online channels for product photography, marketing and sales. (cityhomecollective.com) ### Why use X for a drop preview instead of waiting for the listing page? Social posts let Loom + Kiln show multiple works before the Wednesday release window listed on its website. The company has used Instagram-led and online-gallery selling for years, according to cityhomeCOLLECTIVE, and the current site structure still supports that model with scheduled drops and a dedicated paintings section. (cityhomecollective.com) The next concrete step is on the company’s own calendar: Loom + Kiln says new vintage drops are released on Wednesdays at 8:00 a.m. MST. Collectors looking for the May 31 previewed works would be expected to check the paintings section of the Loom + Kiln website and use the shop’s listed contact options for availability or purchase questions. (loomandkiln.com) (cityhomecollective.com)