FanOS loyalty lifts IPL stickiness 7x

Sportz Interactive is using new IPL-season analytics to argue that loyalty programs are becoming a bigger driver of repeat fan behavior on team-owned platforms. The company said fans enrolled in team loyalty programs were seven times more “sticky” across ticketing, app usage and content consumption, according to a post it shared on X and supporting FanOS materials. SI, the company’s current brand name, has been positioning FanOS as a system that combines fan data, digital experiences and commercial activation for sports organizations. The April 22 reporting thread around those figures fits with other SI-published IPL benchmarks released this season. Indiantelevision.com, citing insights from Sportz Interactive, reported that IPL teams using loyalty-led features such as predictions and polls were seeing five to six times higher session times than teams without those integrations, while registered users showed up to 23% higher retention than anonymous fans. (sportzinteractive.net) ### Where does the 7x “stickiness” claim come from? Sportz Interactive circulated the sevenfold figure through its FanOS marketing and insight material tied to IPL engagement trends. The company did not publicly disclose the underlying sample size, franchise list or methodology in the material reviewed by Reuters-style reporting standards here, but it described the effect as spanning repeat behavior across ticketing, app usage and content consumption. (indiantelevision.com) The April 22 Indiantelevision.com article points to a similar pattern in SI’s wider IPL dataset. That report said loyalty integrations were linked to five to six times higher session times, suggesting the sevenfold “stickiness” figure is part of a broader internal argument that logged-in and rewarded users return more often and stay longer on team-controlled products. (sportzinteractive.net) ### What does SI mean by loyalty in practice? SI’s own product pages describe FanOS as a modular stack covering data, experiences and activation, with gaming and loyalty tools designed to drive repeat engagement and retention. The company says the platform can combine app experiences, CRM integration, personalization, content, rewards and commerce into a single ecosystem for leagues and teams. A Gujarat Titans case study on SI’s website gives a more concrete example. (indiantelevision.com) SI said it built the TitansFAM app and website around a gamified loyalty system in which fans earned points for actions and unlocked rewards, alongside app-only content, live training streams and targeted campaigns. SI said that platform generated more than 500,000 downloads, a 4.6x increase in average engagement time and a 2.4x increase in screen views. (sportzinteractive.net) ### Why are IPL franchises pushing fans onto owned platforms? SI’s customer-story material says one unnamed IPL franchise used a mobile-first app that combined exclusive content, real-time match stats, loyalty rewards and interactive games. The company said that effort produced a 5.7x increase in average fan engagement time, captured more than 2 million first-party fan profiles and delivered 64% retention during the IPL season. (sportzinteractive.net) Those numbers matter because team-owned apps and websites give franchises first-party data rather than relying only on broadcast reach or social-media distribution. Indiantelevision.com said SI’s IPL insights show fans now move across live broadcasts, team apps, fantasy leagues, match centers and social media, creating what the report called a “continuous engagement layer.” (sportzinteractive.net) ### How does this extend beyond match day? SI’s teams page says FanOS is built to help clubs turn fan passion into owned digital communities and drive long-term value beyond matchdays. The company’s reports page frames gamification and loyalty as tools to encourage repeat behavior and connect fan activity to CRM, retail and other commercial systems. That matters in the IPL because the tournament itself is short. (indiantelevision.com) SI’s pitch to franchises is that rewards, predictions, exclusive content and app-based utilities can keep supporters active before matches, between fixtures and after the season ends, using the same logged-in identity across touchpoints. That interpretation is drawn from SI’s published product and case-study material rather than an independently disclosed league-wide dataset. (sportzinteractive.net) ### What should readers watch next? SI’s FanOS site, reports page and customer-story archive are the next public places to watch for fuller disclosure on how it measures “stickiness,” retention and monetization. As of May 17, 2026, those pages list IPL-related case studies including Gujarat Titans and an unnamed franchise, along with a gamification report that SI says explains how loyalty plugs into broader fan and commerce systems. (sportzinteractive.net 1) (sportzinteractive.net 2)