Daily Star: one‑third of Gen Z pick gyms
- A Daily Star survey found about one‑third of Gen Z travelers now choose holidays based on fitness and wellbeing options, prioritizing gym access over sunshine. (dailystar.co.uk) - The poll reported that younger travelers rated on‑site gym facilities and wellness programming as top booking factors. (dailystar.co.uk) - The result reflects a broader lifestyle tilt where fitness influences consumer travel decisions, especially among younger demographics. (dailystar.co.uk)