Porsche Penske runs Apple livery at Laguna Seca
- Porsche Penske Motorsport will run both factory 963s in a one-off Apple Computer throwback livery for IMSA’s May 3 Laguna Seca round. (newsroom.porsche.com) - The design copies a 1980 Porsche 935 K3 customer car and marks two anniversaries at once — 75 years of Porsche Motorsport and Apple’s 50th. (newsroom.porsche.com) - It lands at a track where Porsche has recent momentum, with the No. 6 963 winning the last two Monterey races. (imsa.com)
Sports-car racing loves nostalgia, but this one is unusually specific. Porsche Penske Motorsport is taking both of its factory Porsche 963 protot(newsroom.porsche.com)omer car. That matters because the 963 is Porsche’s flagship hybrid prototype, so this is heritage being wrapped around the company’s most modern race car. And it lands at a track where Porsche already has real momentum. (newsroom.porsche.com) ### What is Porsche actually doing(imsa.com)erTech SportsCar Championship round at WeatherTech Raceway Laguna Seca in Monterey, California, on Saturday, May 3. This is not a separate guest car or a show-run special — it is the actual works GTP effort racing in championship competition. (newsroom.porsche.com) ### Why the Apple colors? The livery traces back to a Porsche 935 K3 from the 1980 season. That car carried the old rainbow Apple br(newsroom.porsche.com)cally, Porsche found a historical reference that lets it celebrate its own racing past while tapping a piece of instantly recognizable tech history. (newsroom.porsche.com) ### Why does the 935 K3 matter? Because the 935 is one of Porsche’s definin(newsroom.porsche.com)ribute is not copying a works Le Mans winner. It is copying a customer-racing oddity from a period when Porsche machinery showed up everywhere and private teams could become legends too. (newsroom.porsche.com) ### Why put this on a 963? Because the 963 is the car Porsche most wants people to look at rig(newsroom.porsche.com)et the reference, newer fans get pulled toward the current program, and everybody ends up staring at the same car. (newsroom.porsche.com) ### Why Laguna Seca? Laguna Seca is doing a throwback-heavy race weekend, so the setting fits. But there is also a competitive angle. IMSA’s own pr(newsroom.porsche.com) Porsche is showing up at one of its better tracks in a livery people will remember if the car runs at the front. (imsa.com) ### Is this about Apple in any deeper way? Not really — at least not from what Porsche and IMSA have said so far. This reads as a heritage tribute, (newsroom.porsche.com) coincidence that Apple turns 50 in 2026. (newsroom.porsche.com) ### So why does this story stick? Because it hits the sweet spot motorsport teams chase all the time and rarely nail. It is legible in one glance. Even if you know nothing about IMSA balance-of-performance tables or hyb(imsa.com)amous California track. The bottom line is simple. Porsche is using Laguna Seca to turn a race-weekend livery into a brand moment — and because the reference is real, not invented, it feels earned. (newsroom.porsche.com)
