Tech Consultancy Chetu Hires Sales Director
Technology consulting firm Chetu has hired Chris Braddy as its new Director of Sales. Braddy's focus on AI, cloud, and managed services highlights the trend of boutique firms needing leaders who can translate technical innovation into operational and commercial value for clients.
Chris Braddy brings over two decades of enterprise technology sales experience to Chetu, with a background that includes senior leadership positions at major telecommunications companies like Ericsson and Nortel. His career has involved creating strategic relationships and developing new markets across the United States, South America, Latin America, and the Caribbean. In his new capacity, Braddy will direct sales strategy for a wide array of Chetu's portfolios, including AI/ML, IT managed services, cloud and infrastructure services, and CRM implementation. This appointment aligns with Chetu's strategic focus on expanding its AI and digital transformation solutions for a client base that ranges from startups to SMBs and Inc. 5000 companies. Chetu has been on a significant growth trajectory, reporting over $74.48 million in revenue for the 2022 fiscal year with more than 10 percent company-wide growth. The company's expansion is also physical, with new software delivery centers in India and a new office in Brandon, Florida, just outside Tampa. The firm's recent momentum is bolstered by numerous accolades and partnerships. In 2022, Chetu secured an AWS Select Partner Status and in 2026 was named to the CRN MSP 500 list, highlighting its industry recognition ahead of this strategic hire. This follows a strong 2025 where Chetu's AI expertise was recognized in 12 separate reports by six analyst firms including Omdia, IDC, and Everest Group. This hire reflects a broader trend where boutique consulting firms are growing faster than traditional powerhouses by focusing on specialized expertise. As of mid-2025, boutique firms were noted to be hiring aggressively, particularly for roles in digital strategy and AI, prioritizing deep industry knowledge and technological literacy. For strategy and operations roles, these specialized firms seek candidates with strong analytical thinking to dissect complex problems, business acumen to understand competitive landscapes, and the financial literacy to build business cases with clear ROI projections. The emphasis is on translating technical capabilities into measurable business outcomes for clients.
