Tokyo FW goes sustainable

Rakuten Fashion Week Tokyo AW26 is leaning into sustainability and slow storytelling — designers like yoshiokubo and Yohei Ohno showcased high‑concept activewear and Lynchian‑tinged collections that emphasize mindful production ( ). Newcomers KAKAN and EITARO signaled a renewed, week‑long commitment to eco‑forward design at the event (schonmagazine.com).

Rakuten Fashion Week TOKYO ran six days from March 16–21, 2026 at Shibuya Hikarie and presented a total of 33 collections under the Japan Fashion Week Organization's 20th‑anniversary theme “Be the seam that connects the world.” (rakutenfashionweektokyo.com) Title sponsor Rakuten continued its "by R" support initiative this season, and the program included a special runway appearance by French label agnès b. framed as part of efforts to bolster the Japanese fashion scene. (rakutenfashionweektokyo.com) Emerging label KAKAN made its official runway debut on March 16 at Hikarie Hall with a show billed “WILD, NOT PURE,” marking the brand’s first presentation in Rakuten FWT’s main schedule. (fashion-headline.com) EITARO—founded in May 2025 by designer Eitarou Kamimura—was on the A/W roster after the brand won the 97th Soen Award’s NEW ENERGY Special Award and previously staged a runway debut in September 2025. (rakutenfashionweektokyo.com) (soen.tokyo) Yohei Ohno’s A/W show cited the Palais Idéal of Ferdinand Cheval as a conceptual touchstone, with critics noting the collection unfolded as an accumulation of layered gestures rather than a single linear narrative. (kendam.com) Multiple runway films were streamed on Rakuten Fashion Week TOKYO’s official YouTube channel; yoshiokubo’s 2026 A/W video registered roughly 12,796 views and Yohei Ohno’s stream showed about 8,640 views in the immediate post‑show period. (youtube.com 1) (youtube.com 2) The official season report listed headline names that appeared alongside newcomers—including TANAKA, TAE ASHIDA, FDMTL, and MIKIO SAKABE—across the 33 presentations published in the season wrap on March 24, 2026. (rakutenfashionweektokyo.com)

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.