PiXXiE teases 'Shake' MV

LIT Entertainment released a teaser for PiXXiE's song 'Shake' and confirmed both the single and its music video will be available for streaming on April 10 at 6 PM, with pre-save links already live. That timing puts the track squarely in the week’s release conversation ahead of festival coverage and other big drops. (x.com)

PiXXiE is moving fast again: less than three months after “HUH?” landed, LIT Entertainment has started the next rollout with a teaser for “Shake” and a fixed release time of April 10, 2026 at 6 PM. The pre-save page is already live, which means the song is locked into the platform pipeline before the full music video arrives. (x.com) (pixxie.lnk.to) If you have not followed Thai pop before, PiXXiE is a three-member girl group from Bangkok under LIT Entertainment, with Mabelz, Pimma, and Ingkho as the lineup. The group debuted on February 11, 2021, and has spent the last five years building a catalog that mixes bright pop hooks with sharper dance tracks. (en.wikipedia.org) (th.wikipedia.org) This teaser is not appearing out of nowhere. PiXXiE’s official and label channels show a steady release pattern that ran through “TOXIQUE” in April 2025, “Magic Car” in September 2025, and “HUH?” in early 2026, so “Shake” looks like the next stop in an active comeback cycle rather than a one-off drop. (youtube.com 1) (youtube.com 2) (youtube.com 3) LIT Entertainment has been using the same playbook across recent releases: a short teaser first, then a same-day music video release window, then follow-up performance clips and dance content on YouTube. You can see that pattern on the label’s video feed, where PiXXiE teasers sit alongside teaser-to-video rollouts for acts like Sugar ’N Spice and LE7EL. (youtube.com) The release time matters because it is specific down to the hour, not just the date. “Magic Car” used a split schedule with streaming at midnight and the video at 6 PM, while “Shake” is being presented as a 6 PM event from the start, which usually pushes fans to gather around one launch moment instead of two. (youtube.com) (x.com) The pre-save link also tells you this is being handled like a full digital single campaign, not a casual teaser post. Those landing pages are built to capture Spotify, Apple Music, and other platform saves before release, which helps a song show up in listeners’ libraries the second it goes live. (pixxie.lnk.to) PiXXiE’s YouTube footprint gives a sense of why the label is leaning into another fast turnaround. The group’s official channel shows about 154,000 subscribers, while recent official music videos on the broader PiXXiE and LIT Entertainment network include roughly 1.9 million views for “HUH?,” about 549,000 for “Magic Car,” and about 2.9 million for “TOXIQUE.” (youtube.com 1) (youtube.com 2) (youtube.com 3) (youtube.com 4) So the short version is simple: “Shake” is the next PiXXiE single, it has a locked April 10, 2026 release at 6 PM, and the campaign is already in motion before the weekend even starts. For a group that has kept new material coming across 2025 and 2026, this teaser is less a surprise than a starter pistol. (x.com) (pixxie.lnk.to)

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.