Ruder Finn Appoints SVP to Lead Data and Analytics
Global communications agency Ruder Finn has appointed Jeremy Guterl as its new SVP of Research and Analytics. The move signals a deeper investment in data capabilities, with Guterl tasked to advance the agency's predictive analytics offerings and evolve its performance measurement efforts. The appointment is also intended to support the continued growth of the firm's technology lab, rf.TechLab.
- Prior to joining Ruder Finn, Jeremy Guterl brings 15 years of experience in research and insights, with expertise in statistical modeling and predictive analytics. - The appointment is part of a broader strategy by Ruder Finn to embed artificial intelligence into its core operations, with a newly launched AI Accelerator program aimed at making AI a central competency. - Ruder Finn's technology incubator, rf.TechLab, has a team of over 20 engineers and has already integrated custom AI tools into 88% of its core U.S. client accounts. - The agency's focus on technology is demonstrated by the recent launch of rf.aio, a service that monitors and optimizes how brands are mentioned in Large Language Models. - This strategic emphasis on data and AI is supported by a series of recent acquisitions to expand its global reach and capabilities, including firms in the UK and Southeast Asia. - In January 2025, Ruder Finn acquired Big Sky Communications, a customer marketing agency, to enhance its B2B storytelling and marketing expertise. - The firm's growth strategy has resulted in industry-leading double-digit growth over the past five years.
