Prophecy Launches v4 with AI Agents for Data Prep
Data platform Prophecy has launched Prophecy v4, introducing AI agents for visual data preparation and analysis. The new version is designed to turn business intent into production-grade visual data workflows. The agents can run natively on data warehouses like Databricks, Snowflake, and BigQuery.
- The Palo Alto-based company was founded in 2015 and has raised a total of $114 million. A $47 million Series B extension in January 2025 was led by Smith Point Capital, with participation from investors like Insight Partners and JPMorgan Chase. - Prophecy's CEO, Raj Bains, states that the new AI agents are designed to take results that previously took days or weeks down to minutes by allowing users to describe business intent which is then turned into visual workflows. - The v4 agents are built using Claude Code and are specialized for tasks including data discovery, transformation, and documentation, aiming to make the AI-generated logic more easily reviewable than pages of SQL code. - Prophecy is positioning itself to replace legacy desktop data prep tools like Alteryx and Informatica by offering a cloud-native solution that integrates with modern data stacks. - The company reported 3.5X revenue growth in fiscal year 2024 and a 160% net revenue retention rate, with customers including Amgen and HSBC. - As a key partner for Databricks, Prophecy's platform is optimized for Databricks SQL, and Databricks Ventures is also an investor in the company. - The platform competes in a data integration market that exceeded $13 billion in 2023, with other major players including dbt, Fivetran, and the data services from AWS and Google. - The core problem Prophecy aims to solve is the bottleneck where non-programmer business users rely on backlogged central data teams for complex data preparation, a common issue that slows down analytics and AI projects.
