HYROX, Shokz elevate 2025/2026 partnership

Shokz said on May 21 that it had elevated its partnership with HYROX North America for the 2025/2026 season, expanding beyond a standard sponsorship into race-day activations, product demos and athlete-facing training events. The company said the plan begins around NYU Langone Health HYROX New York and extends into a six-stop gym tour across North America during the 2026 season. (prnewswire.com) HYROX’s New York event is one of the biggest dates on that calendar. HYROX says NYU Langone Health HYROX New York will run from May 28 to June 7, 2026, across two race weekends, with 50,000 athletes expected and World Championships qualification tied to Stockholm on June 18-21. (pr.bakercityherald.com) The partnership matters because it shows how HYROX’s commercial model is broadening around equipment, media and in-person community programming, not just race entries. (hyrox.com) Shokz said it remains the Official Headphone Partner and will use the expanded deal to push its OpenFit Pro product at events and training stops. ### What exactly changed in the Shokz-HYROX deal? Shokz said the 2025/2026 arrangement deepens its existing HYROX North America partnership with a larger presence at the New York City race and a broader athlete program. (prnewswire.com) The company described the move as an elevated partnership for the season rather than a brand-new agreement. (hyrox.com) The six-stop gym training tour is the clearest new operating detail. Shokz said the tour will run across the continent in 2026 and is aimed at North American athletes, with OpenFit Pro headphones featured as part of the activation. (prnewswire.com) ### Why is New York the focal point of the announcement? HYROX’s own event page says New York will be its largest North American event to date, spanning May 28-June 1 and June 3-7. The company says 50,000 athletes are expected across the two weekends. NYU Langone Health is attached to the event as title partner. HYROX-linked materials say the health system is offering charity-entry opportunities tied to the 2026 race in New York’s Hudson River Park. (prnewswire.com) ### What is Shokz trying to put in front of athletes? OpenFit Pro is the product named in the May 21 announcement. Shokz said the headphone line will be introduced through race activations and the training tour as it tries to reach HYROX competitors in gyms and at events. (pr.bakercityherald.com) Shokz had already framed HYROX as a North American platform for co-branded product launches. On its own site, the company said its 2025-2026 HYROX partnership covered 14 races in the United States and Canada and more than 150,000 expected participants, with a co-branded OpenFit 2+ release slated for Sept. 22. (hyrox.com) ### Where does Beau Wills fit into this story? BOXROX cited Beau Wills as one of the benchmark names in elite HYROX-adjacent training coverage published this week. (giving.nyulangone.org) The outlet said Wills posted a 50:29 finish in Paris and a 51:02 result at the 2025 HYROX World Championships. HYROX race-result listings reviewed separately show Wills recorded 50:29 in Paris 2025 in Elite Men and 51:02 in Hamburg 2025, while his 2025 World Championships Elite Men result is listed at 56:51. That means BOXROX’s wording appears to combine verified benchmark times with a mistaken attribution to the World Championships. (prnewswire.com) ### What comes next on the calendar? May 28 is the next fixed date in the rollout. HYROX says NYU Langone Health HYROX New York opens that day and runs through June 7, while qualifying athletes can book spots for the 2026 World Championships in Stockholm on June 18-21. (shokz.com) Shokz said its North American training tour will follow during the 2026 season. (hyrox.com) (hyresult.com) (boxrox.com)