Natural Products Expo West wrapped
The Natural Products Expo West just concluded at the Anaheim Convention Center and is being billed as the world’s largest event for natural‑health and wellness products — this year’s floor emphasized plant‑based nutrition and fitness tech highlights . If you follow fitness and clean‑label foods, this show is where new supplements and wearables surface before retailer rollouts.
Organizers logged roughly 60,000+ attendees, 3,000+ exhibitors and 300+ speakers at the March 3–6 show. expowest.com The event marked Expo West’s 45th year and ran March 3–6, 2026 (exhibit halls March 4–6), with the producer explicitly bringing back buyer‑only hours for early retail access. expowest.com Market analysts flagged GLP‑1‑inspired product design and a heavier tilt toward high‑protein and fiber‑forward launches on the floor. nielseniq.com Coverage also singled out hydration and functional snacking as breakout categories—categories driven in part by evolving consumer metabolic‑health behaviors. foodinstitute.com Show-floor scouting found novel ingredient calls ranging from beef tallow to fiber‑forward formulations in new SKUs, according to on‑site reporting. foodprocessing.com Separate activations highlighted specialty oils and experiential taste labs, including Season’s “Moroccan ‘Pearls of Health’” antioxidant tasting concept debuted at the show. tennessean.com Legacy and emerging brands used the platform to preview pipeline moves—Suja Life showcased multiple new SKUs, while Edible Garden announced a Tetra Pak partnership to scale a Midwest ready‑to‑drink facility. producebusiness.com Organizers and reporters noted about 900 first‑time exhibitors this year and growing on‑floor attention to “healthspan” and wearables adjacent to CPG launches; Expo West already posted a save‑the‑date for March 2–5, 2027. foodprocessing.com
