Hyde’s TV push

Rock artist Hyde announced a Music Station TV performance of “THE ABYSS” from his new album JEKYLL, signaling major broadcast promotion in Japan. (x.com) The announcement’s clip pulled about 2.6K likes and 67K views, underlining that TV slots still matter for exposure even in a social-first era. (x.com)

HYDE just booked a Friday night slot on Music Station for April 17, where he will perform “THE ABYSS” from the new album *JEKYLL* on TV Asahi’s 9:00 to 9:54 p.m. broadcast. HYDE’s official site posted the appearance notice, and Music Station’s own site lists that date as the next regular episode. (hyde.com) (tv-asahi.co.jp) That matters in Japan because Music Station is not a random clip show. TV Asahi describes it as a weekly live music program that has run since 1986, with studio performances and talk segments built around current hit acts. (tv-asahicontents.com) “The Abyss” was not an album deep cut that suddenly got picked for television. HYDE released it first as a standalone single on January 29, 2026, his birthday, and described it as a ballad built around a grand orchestra and romantic vocals. (hyde.com) Then HYDE folded that single into a bigger album campaign. His official site announced *JEKYLL* for digital release on March 11, 2026, with “THE ABYSS” included in a 10-song track list alongside songs like “MAISIE” and “SSS” in HYDE versions. (hyde.com) (music.apple.com) That sequence tells you what the television booking is doing. The single arrived first in January, the album landed in March, and the Music Station performance comes in mid-April, which is the classic pattern for extending an album launch instead of ending it after release week. (hyde.com 1) (hyde.com 2) (hyde.com 3) HYDE has also been pushing the song in formats that fit his image beyond standard rock promotion. The official “THE ABYSS” video was shot in Salzburg, Austria, where the release notes say HYDE serves as a tourism ambassador, and the first press edition bundled both the music video and a documentary. (youtube.com) (hyde.com) The larger *JEKYLL* campaign is not small-scale either. HYDE’s English-language official page says the physical album editions include video bonuses for all 10 album tracks, which is the kind of package built for fans who still buy deluxe releases, not just stream singles. (hyde.com) The TV appearance also lands after a very active touring stretch. Universal Music’s HYDE news page said he finished a 2025 world tour that covered 17 cities in 10 countries, then launched the “HYDE Orchestra Tour 2026 JEKYLL” in Japan on January 17, tying the new song, the new album, and the live show under one name. (universal-music.co.jp) So this is less about one performance than about where HYDE is aiming *JEKYLL*. A veteran rock artist with a January single, a March album, a spring orchestra-branded tour, and an April Music Station booking is using every big Japanese lane at once: streaming, physical editions, live touring, and prime-time television. (hyde.com 1) (hyde.com 2) (hyde.com 3) (universal-music.co.jp)

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