Billie Eilish album hits new milestone

Billie Eilish’s “Hit Me Hard and Soft” added another chart milestone this weekend, with Forbes reporting on May 23 that the album had reached 105 weeks on the Billboard 200. The milestone extends the run of a record first released on May 17, 2024, and keeps Eilish’s latest studio album on the U.S. albums chart more than two years after release. Forbes said the set’s continued presence follows a separate milestone in April, when it reached 100 weeks on the same chart. The publication also tied the album’s current chart life to Eilish’s broader “Hit Me Hard and Soft” era, which has included an ongoing tour and a recent concert film release. ### What exactly is the new milestone? Forbes reported on May 23 that “Hit Me Hard and Soft” had now spent 105 weeks on the Billboard 200. That count matters because Billboard’s main albums chart tracks the most-consumed full-length releases in the United States each week, and long runs are used as a measure of sustained demand rather than opening-week impact alone. (forbes.com) April 25 was the date of the earlier Forbes report that said the same album had reached 100 weeks on the Billboard 200. That means Eilish’s latest album added five more chart weeks in roughly one month, according to Forbes’ two reports. ### How did the album perform when it first came out? (forbes.com) Billboard reported in 2024 that “Hit Me Hard and Soft” debuted at No. 2 on the Billboard 200 with 339,000 equivalent album units. Billboard said 191,000 of those units were traditional album sales, including 90,000 vinyl copies, and described both totals as career bests for Eilish. (forbes.com) May 17, 2024 was the album’s release date, according to chart and catalog listings cited by Official Charts and other music databases. Billboard also reported that all 10 songs from the album reached the Hot 100’s top 40 in its opening cycle. ### Why is Forbes linking the album to the tour now? Forbes’ May 23 story referenced Eilish’s ongoing “Hit Me Hard And Soft: The Tour” while discussing the album’s staying power. (digital.abcaudio.com) A Yahoo pickup of the same article used a Getty image caption identifying Eilish performing at Miami’s Kaseya Center on October 9, 2025, a date also cited in the story context. (officialcharts.com) May 13 brought another Forbes report saying “Hit Me Hard and Soft: The Tour” had become the fourth iteration of the album to turn into a bestseller in the United Kingdom, after the live set debuted. That report connected the touring cycle to continued commercial activity around the album’s material. (yahoo.com) ### How does this compare with Eilish’s earlier catalog? Forbes said in April that “Hit Me Hard and Soft” became Eilish’s fourth project to spend at least 100 weeks on the Billboard 200. The same report said “When We All Fall Asleep, Where Do We Go?” remained her longest-running title on the chart at 360 weeks. (forbes.com) Official Charts data also shows the album remains active in Britain, where “Hit Me Hard And Soft” was still listed on the U.K. albums chart database as of this week. That supports Forbes’ description of the album as a durable catalog title rather than a short-lived release. ### What comes next on the charts? (forbes.com) Billboard updates its weekly charts on a regular cycle, and the next Billboard 200 posting will show whether “Hit Me Hard and Soft” extends beyond 105 weeks. Eilish’s album era is also still active through “Hit Me Hard and Soft: The Tour,” which Forbes has continued to reference in recent coverage of the project. (billboard.com) (officialcharts.com)