Drapers: buyers active at CIFF

Drapers reported on August 6 that buyers and brands were still placing orders and visiting showrooms during this week’s CIFF and Copenhagen Fashion Week SS27 gatherings, even as fashion businesses faced higher operating costs. The report said attendance continued across trade events in Copenhagen and Fredericia, with buyers moving between fair floors, runway events and brand appointments. (ciff.dk) Drapers published the piece online on Thursday. (copenhagenfashionweek.com) CIFF, the Copenhagen International Fashion Fair, ran from August 3 to August 5 at the Bella Center in Copenhagen, according to the organizer’s website. Copenhagen Fashion Week’s SS27 edition runs August 3-7 and includes 34 shows and presentations as part of its 20th anniversary season, the fashion week said in May. ### Where was the buying activity concentrated this week? CIFF described itself as a “major bi-annual destination” for the international fashion industry and listed the Bella Center as its base for the August 3-5 edition. (drapersonline.com) The fair’s site showed a large exhibitor roster spanning footwear, apparel and accessories brands, indicating the main wholesale meeting point remained on the trade-show floor. Drapers said activity was not limited to one venue. Its report described continued order-writing and showroom traffic across Copenhagen and Fredericia, suggesting buyers were still working formal appointments and not only attending runway events. (ciff.dk) ### How does CIFF connect to Copenhagen Fashion Week SS27? Copenhagen Fashion Week said its SS27 official schedule covers August 3 through August 7 and mixes shows, presentations, talks and fairs. (ciff.dk) The live schedule for Thursday listed events from morning through late evening, underscoring how trade and editorial activity overlapped during the week. Cecilie Thorsmark, chief executive of Copenhagen Fashion Week, said in the organization’s May announcement that SS27 was expected to bring its “largest attendance yet” to Copenhagen. (drapersonline.com) The same announcement said the season included returning labels such as By Malene Birger, Stine Goya, Mfpen and Marimekko, along with debuting brands and the International Guest Slot featuring Collina Strada. ### What does “rising overheads” refer to in this context? (copenhagenfashionweek.com) Drapers framed the week around higher overheads tied to staging and attending the gatherings, while reporting that buyers and brands were still showing up and doing business. The publication said the resilience was visible in order books, showroom appointments and buyer movement between venues. CIFF’s own materials point to the scale of the event infrastructure involved. (copenhagenfashionweek.com) The fair operates from the Bella Center in Copenhagen and promotes itself as an international hub, while Copenhagen Fashion Week’s official calendar spans multiple days and venues across the city. That combination helps explain why venue, staffing and logistics costs are a live issue for brands and retailers attending the market week. This is an inference based on the structure and duration of the events. (drapersonline.com) ### Why does continued order-writing matter during a fashion week? Drapers’ account matters because order-writing is the clearest sign that a trade gathering is functioning as a wholesale market, not only as a branding event. The report said buyers were still making appointments and writing business despite cost pressure. Copenhagen Fashion Week and CIFF are designed to bring those functions together. (copenhagenfashionweek.com) The fashion week said August’s SS27 edition included 34 shows and presentations, while CIFF positioned itself as a trade platform for international brands and buyers. ### What happens next in Copenhagen this week? The Copenhagen Fashion Week schedule shows SS27 events continuing through Friday, August 7. The official calendar remains the next reference point for which brands, talks and presentations are still to come before the week closes. (drapersonline.com) (copenhagenfashionweek.com) (ciff.dk)