Agents ramping up AI
A spring survey found 86% of agents have increased their use of AI and 73% expect a hotter selling season — numbers that pressure tools to be instant and reliable, not gimmicks. That surge is already shaping agent expectations for automation and ROI, according to the industry report reported.
[Real released]businesswire.com results from its February 2026 Agent Survey covering 151 agents surveyed between Feb. 27 and Mar. 6, 2026. Real’s Agent Optimism [Index registered]businesswire.com at 70.3 (down from 72.0) and its Transaction Growth [Index fell]businesswire.com to 48.1 from 54.1; 33% of respondents reported year‑over‑year transaction declines, 27% reported increases and 40% reported stable activity. Real’s Chairman and CEO Tamir [Poleg said]businesswire.com agents are "proactively leaning into AI" as a competitive edge, and a separate Delta Media AI & Leadership [Survey found]deltamediagroup.com that 97% of brokerage leaders report their agents use AI. Forty‑five percent of [agents characterized]businesswire.com their local market as favoring buyers, 21% said sellers hold the advantage and 34% reported balanced conditions; affordability [was cited]businesswire.com by 41% as the primary buyer challenge while economic uncertainty rose to 28%.
