Canadian Insurers Outpace Broader Business AI Adoption
A new report indicates that Canadian insurers are leading the country in AI adoption, even as overall business uptake of the technology lags behind international peers. These insurers are leveraging AI tools to accelerate underwriting and offer more personalized insurance products.
- While the Canadian finance and insurance sector increased AI adoption by over 20% between Q2 2024 and Q2 2025, overall business uptake in Canada remains low, with only about 12-14% of firms using or planning to use AI in 2025. This lags significantly behind the U.S., where 72% of businesses had adopted AI as of February 2024, compared to Canada's 35%. - Insurtechs are leveraging agentic AI architectures to create autonomous systems that manage multi-step workflows in claims processing and underwriting without constant human intervention. These systems use an orchestration layer to coordinate specialized agents for tasks like risk assessment, document processing, and customer communication, integrating with both structured data from policy systems and unstructured data from emails or call transcripts. - To handle large-scale data processing for training underwriting and fraud detection models, insurers utilize open-source frameworks like Apache Spark and TensorFlow. For orchestrating complex, multi-step LLM workflows in production environments, some financial services firms are adopting hybrid architectures, using frameworks like LangChain for rapid prototyping and Airflow for its reliability and observability in production. - Modern insurance platforms are moving away from monolithic systems toward modular, open environments built on microservices and event-driven architectures (like Kafka or Kinesis) to connect legacy systems with new AI tools. This "API-first" strategy allows insurers to create a connected ecosystem, sharing data between policy administration, claims, and underwriting systems in real-time. - For Principal-level engineers, influence without direct authority is key; they shape technical strategy, mentor other engineers, and make critical decisions on architecture, tooling, and scalability. In fintech, this often means focusing on amplifying the team's effectiveness and being a "force multiplier" rather than solely being an individual contributor. - Global insurtech funding is stabilizing, projected to reach $4.2 billion by the end of 2024, with a notable shift toward early-stage startups and those with a B2B SaaS model. While late-stage funding has seen a significant decline, the median deal size for early-stage insurtechs increased by 52% year-over-year to $3.8 million in 2024. - A significant barrier to broader AI adoption in Canada is a gap in AI literacy and public trust; less than a quarter of Canadians report receiving AI training, and the country ranks fourth-lowest in AI literacy among 47 countries. This contributes to a risk-averse mindset among businesses and slows down technology investments. - Two Canadian insurers, Intact and Manulife, ranked in the top five of a global AI adoption index that evaluated 30 of the largest insurers in North America and Europe across talent, innovation, leadership, and transparency. Intact scored first in the leadership category, while Manulife, an early adopter since 2016, now employs 200 data scientists and machine learning engineers.