Guidde Raises $50M to Train Humans and AI on Workflows
Guidde, an AI digital adoption platform, has raised $50 million in an oversubscribed funding round. The company's platform addresses two key challenges in the enterprise: teaching employees how to use AI-powered tools and training AI agents to reliably automate complex workflows. The funding will support Guidde's growth in the rapidly expanding digital adoption market.
- The $50 million Series B round was led by PSG Equity, with notable participation from monday.com and previous investors including Norwest Venture Partners and Qualcomm Ventures. This investment brings Guidde's total funding to approximately $80 million since its founding in 2020. - Guidde was founded by CEO Yoav Einav and CPO Dan Sahar, both of whom have prior experience as product leaders dealing with complex software in cybersecurity and machine learning. They started the company to address the challenge of creating effective, video-based product know-how for customers and employees. - The company has demonstrated significant traction, achieving 3x annual revenue growth for three consecutive years and maintaining over 90% customer retention. It serves more than 4,500 enterprise clients, including prominent names like Bayer, Nasdaq, SentinelOne, and Yahoo. - Guidde is positioning itself as a key player in the rapidly growing Digital Adoption Platform (DAP) market, which is projected to exceed $12 billion by 2034. The company's AI-native approach to creating video documentation for software like Salesforce and Workday is a direct challenge to more established players in the space. - A core part of Guidde's strategy involves leveraging the data from millions of recorded workflows across more than 50,000 applications. This dataset is not only used to train human employees but is also made available via API to train AI agents, helping them automate enterprise tasks more reliably. - The platform's AI generates step-by-step video guides from screen recordings, complete with automated voiceovers available in over 100 voices and languages. This allows teams in customer support, product, and training to create documentation 11 times faster than traditional methods.
