BrandJet AI Launches New Platform for Go-to-Market Teams
Brand intelligence platform BrandJet AI has launched Artemis, a new Model Context Protocol (MCP) layer. The new technology is designed to help go-to-market teams use natural language to execute complex, multi-step workflows. The company also introduced a new 'Forward Deployed AE' role for AI-driven sales teams.
- BrandJet AI was founded in Seattle in 2025 by Marsad Siddique and operates as an unfunded company in a competitive space with over 1,500 rivals, including major players like Reputation and BirdEye. - The 'Forward Deployed' role, originally popularized by Palantir, involves engineers or account executives embedding directly with customers to build, customize, and operationalize AI workflows, ensuring faster value from the technology. - This hands-on deployment model is becoming more common, with major enterprise software companies like ServiceNow and Outreach using "AI black belts" to help customers integrate complex AI systems. - The "Model Context Protocol" (MCP) layer in the new Artemis platform functions as a bridge, allowing the AI to connect with and control external tools and systems, such as a user's calendar or CRM. - This technology enables the AI to move beyond conversational answers and execute multi-step tasks, like checking a CRM for a contact, adding them to an outreach campaign, and sending a follow-up text. - The push for AI in go-to-market (GTM) strategies is a significant market trend, with one Gartner prediction stating that 80% of successful startups will rely on AI for core business functions by 2026. - Companies implementing AI in their GTM strategies report tangible benefits, such as a 35% increase in win rates and a 25% reduction in customer acquisition costs. - A recent survey of tech leaders found that 58% predict the most significant AI-driven change will be in how companies select their channels and routes to market.
