Olive Tree People opens Abbot Kinney flagship

Olive Tree People said on September 1 that it had opened its first U.S. flagship at 1335 Abbot Kinney Boulevard in Venice, California, giving the waterless skincare brand a physical showcase on one of Los Angeles’ best-known retail streets. The company described the store in a PR Newswire release as a “cathedral to waterless beauty” and framed the opening as the next step in founder Thomas Lommel’s “From Tree to Beauty” story. The release focused on the store’s design, product assortment and immersive elements rather than pricing. Olive Tree People’s U.S. site separately says its products replace the water phase commonly used in skincare with olive-tree-derived ingredients. ### Where exactly is the new store, and what did the company say opened? The address Olive Tree People gave was 1335 Abbot Kinney Boulevard in Venice, placing the store in the Abbot Kinney shopping corridor near other fashion and beauty tenants. The September 1 release said the location is the company’s first U.S. flagship. (prnewswire.com) Los Angeles was named in the release dateline, and the company said the store had already opened rather than announcing a future debut. An earlier company release published in mid-August had pointed to an August 27 opening on Abbot Kinney, indicating the September 1 statement was a formal opening announcement after that planned launch date. (prnewswire.com) ### What does Olive Tree People mean by “waterless beauty”? Olive Tree People’s U.S. website says the brand replaces what it calls the usual water content in skincare with an olive-tree-based “cell elixir” and hydroxytyrosol. The company presents that formulation approach as the core distinction behind its products. Thomas Lommel, the company’s founder, has previously described the broader pitch in company materials as a move away from skincare products that are mostly water. (prnewswire.com) The September 1 store release repeated that framing in headline form — “Water is for drinking. Not for skincare.” — but did not disclose store-level sales targets or product pricing. (us.olivetreepeople.com) ### What is inside the flagship? The September 1 release said the store was built with 45,000 pounds of Spanish and Los Angeles soil and includes sculptural olive trees. The company said those elements were meant to connect its Mediterranean origins with its California retail debut. (prnewswire.com) Olive Tree People also highlighted an installation it calls “Olive re:connect,” which it described as an immersive sound experience carrying the live frequency of a mountain olive tree in Spain to the Venice store. An earlier opening release referred to a future “Olive re:connect Frequency Room” at the center of the space. (prnewswire.com) ### Which products is the company putting into the store? The company’s release said the flagship carries its full assortment across several in-house brands, including Oliveda, LA Dope, Olive Rose, Olive Mush, Is That Matty? and Olive re:connected. The company’s U.S. store pages show products spanning face care, body and hair, supplements, makeup and gift sets. (prnewswire.com) Product prices are visible on Olive Tree People’s e-commerce site, where examples include a face cream listed at $94.95, an eye cream at $65.95 and several oils, masks and treatments around $39.95. The September 1 opening release itself did not include pricing details. ### What did the company say about visiting the store? (prnewswire.com) The September 1 release said the Abbot Kinney location includes full product assortment and store hours, though those details were provided in the company’s announcement rather than in separate local filings surfaced in search results. The company’s website presents the flagship as part of a broader direct-to-consumer operation tied to its U.S. online storefront. (us.olivetreepeople.com) September 1 is the date on the PR Newswire announcement that formally publicized the opening, and August 27 was the date cited in the company’s earlier pre-opening materials for the Abbot Kinney debut. The next concrete source for visitors is Olive Tree People’s store information and product listings on its U.S. site and the September 1 release detailing the Venice location. (prnewswire.com)