Harajuku pop‑up finale
Actor Rockta Iwata’s label GOD ONLY KNOWS closed its final pop‑up day at Nubian Harajuku during April 9–13 and drew coverage from WWD Japan and social buzz. (Social posts note the pop‑up ran April 9–13 and the announcement drew about 829 likes with WWDJapan coverage.) ( )
GOD ONLY KNOWS wrapped its first Harajuku pop-up on April 13 after a five-day run at Nubian Harajuku in Tokyo. (wwdjapan.com) WWD Japan reported that actor and artist Takanori Iwata’s label held the store from April 9 to April 13 at 1-20-2 Jingumae in Shibuya, with doors open from 11:00 a.m. to 8:00 p.m. (wwdjapan.com) Nubian said all dates used app-based entry lotteries, with applications open from April 6 at 9:00 p.m. to April 7 at 11:59 p.m., and winning notices sent from April 8. (nubiantokyo.com) The pop-up doubled as the first in-person retail test for a brand that had been sold online after its launch in December 2024. GOD ONLY KNOWS said the Harajuku event was its first pop-up, while WWD Japan said the brand started in 2024. (godonlyknows.tokyo, wwdjapan.com, numero.jp) The capsule for Harajuku had four items made for the event: a T-shirt priced at 8,800 yen, a shirt at 22,000 yen, denim shorts at 24,000 yen, and a cap at 7,800 yen. WWD Japan said buyers also received original stickers. (wwdjapan.com) Brand materials said the drop used a new logo built from ornamental lettering and the label’s “grim reaper” graphic, with an open-collar shirt featuring raised logo embroidery across the back. (godonlyknows.tokyo, wwdjapan.com) Nubian and the brand also scheduled online sales to start on April 9 at 7:00 p.m. through Nubian’s official online store, extending the release beyond foot traffic in Harajuku. (godonlyknows.tokyo, wwdjapan.com) Iwata, 37, is known as a performer with Sandaime J Soul Brothers from Exile Tribe and Exile as well as an actor, giving the label a built-in audience that crosses music, television, and fashion. (wikipedia.org) On its official store, GOD ONLY KNOWS describes itself as a multi-brand project that turns Iwata’s day-to-day ideas into fashion, art, and other works each season. (godonlyknows.tokyo) By the final day, the Harajuku pop-up had done what these short runs are built to do: move a limited capsule, test physical demand, and put a new label into one of Tokyo streetwear’s busiest retail corridors. (nubiantokyo.com, wwdjapan.com)
