Chanel Picks Elordi
- Actor Jacob Elordi was announced as the new face of Bleu de Chanel in a branded social post this week. (x.com) - The campaign post drew roughly 559 likes and about 21,000 views on the social announcement. (x.com) - The social rollout circulated quickly, adding another celebrity-fronted fragrance moment to Chanel’s marketing this season. (x.com)
Chanel has picked Jacob Elordi as the new face of Bleu de Chanel, handing one of its biggest men’s fragrance roles to the 28-year-old actor. (chanel.com) The appointment surfaced on April 23, 2026, in Chanel teaser materials for a new Bleu de Chanel chapter, with a fuller campaign scheduled for May. Trade outlets reporting the launch said Elordi will front Bleu de Chanel L’Exclusif. (chanel.com) (cosmeticsbusiness.com) Bleu de Chanel is one of Chanel’s core men’s fragrance lines, sold in eau de toilette, eau de parfum, parfum and the new L’Exclusif version. Chanel’s U.S. site is already promoting L’Exclusif as a new men’s fragrance within the Bleu range. (chanel.com 1) (chanel.com 2) The casting keeps Chanel’s fragrance advertising tied closely to film actors and short-form cinema. Chanel’s 2024 N°5 campaign, “See You at 5,” paired Elordi with Margot Robbie in a film directed by Luca Guadagnino. (chanel.com 1) (chanel.com 2) Bleu de Chanel has changed ambassadors only a few times since the scent launched in 2010. Basenotes and other outlets said Elordi follows Gaspard Ulliel, who fronted the fragrance from launch until 2022, and Timothée Chalamet, who took over in 2023. (basenotes.com) (chanel.com) Chanel has described the Bleu line as a scent built around “freedom” and an aromatic-woody profile, and it has long sold the fragrance as a prestige men’s staple rather than a limited celebrity drop. The Elordi rollout updates that image with a younger actor whose recent screen work spans “Euphoria,” “Saltburn” and “Priscilla.” (chanel.com) (cosmeticsbusiness.com) Chanel’s own financial release for 2024 pointed to fragrance films as a major part of its beauty marketing, citing the Martin Scorsese-directed Bleu de Chanel campaign with Chalamet and the N°5 film with Robbie and Elordi. That makes this week’s handoff part of a larger strategy, not a one-off casting choice. (chanel.com) The next step is the May campaign reveal, when Chanel is expected to move from teaser imagery to the full film-and-fragrance push. For now, Elordi has been placed at the center of one of Chanel’s most durable men’s products. (cosmeticsbusiness.com) (basenotes.com)
