AI optimizes freight selection
FleetOwner highlights Optimal Dynamics' Scale, an AI agent that optimizes freight selection and rate negotiation.
Optimal Dynamics' Scale uses AI agents to proactively balance carrier networks and increase profitability. It aims to shift the industry from reactive decision-making to a proactive, data-driven strategy for securing freight. Scale addresses the "accept everything" trap, where carriers take on freight that disrupts their network and erodes profits. CEO Daniel Powell notes that accepting the wrong freight creates significant downstream problems, such as deadhead miles and compromised service. The AI continuously analyzes a carrier's network to identify capacity shortages or imbalances. When a customer service representative receives a load offer, the system evaluates that freight in context, considering downstream impacts such as deadhead miles, driver home time, and overall tour profitability. Scale integrates with load boards, direct shipper emails, and EDI to find freight opportunities. The system can negotiate rates, adjust appointments, and turn yes-or-no decisions into network-aware booking and execution.
