Ralph Lauren in Milan

Ralph Lauren used Milan Design Week to push deeper into interiors, opening its first standalone Home store in the city this fall. (wwd.com) The new store will sit on Via della Spiga in Milan’s Quadrilatero della Moda and span 6,500 square feet across two levels. Ralph Lauren said it will include galleries for furniture, lighting, fabrics, wall coverings, floor coverings, home accessories and a separate luxury bed linen shop. (wwd.com) The company paired that retail move with a Fall 2026 Home presentation at Palazzo Ralph Lauren during Milan Design Week. The collection introduced two new lines, Saddlebrook and Sterling Square, at a cocktail event on Monday night, April 20. (wwd.com) (internimagazine.com) Ralph Lauren has sold home products for decades, but the Milan store marks the first freestanding unit in what WWD described as a strategic global expansion for the category. The company first introduced an all-encompassing home collection in 1983. (wwd.com) Milan matters because Design Week has become a global showroom for luxury furniture, interiors and brand image, not just trade orders. Ralph Lauren has been building that presence there through Palazzo Ralph Lauren presentations, including a 2025 showcase built around four signature home “lifestyles” and made-to-order furniture crafted in Italy with Haworth Lifestyle. (corporate.ralphlauren.com) This year the brand folded fashion into the interiors pitch more directly. For the first time at Milan Design Week, models moved through the palazzo in Ralph Lauren Women’s Collection and Purple Label menswear to present clothing, home and hospitality as one coordinated world. (wwd.com) That approach extends the company’s long-running “lifestyle” strategy, where stores, restaurants and furnishings are meant to sell a complete Ralph Lauren setting rather than a single product category. In Milan, the new Home store will join the brand’s Via della Spiga flagship, Ralph’s Bar and a separate children’s store. (wwd.com) The store design follows the same script. WWD reported that the space sits behind a traditional Milanese facade and draws on Victorian and Neoclassical architecture, while a design studio inside will offer bespoke interiors and customization services for professionals and private clients. (wwd.com) Ralph Lauren summed up the pitch as a single story across clothes and rooms, and Milan is now one of its clearest stages for that idea. This fall, the brand will test whether that story can sell not just a chair or a jacket, but an address on Via della Spiga. (wwd.com)