Apple TV+ Inside Prime Video

Apple TV+ is now sold inside Amazon Prime Video in France, giving Prime Video users a new way to subscribe on April 21. (aboutamazon.fr) Amazon said the French launch uses Prime Video Channels, its add-on marketplace for third-party streaming services. Apple TV+ is priced at €9.99 a month or €99 a year through Prime Video in France. (aboutamazon.fr) That means Apple’s shows and films appear inside the Prime Video interface, but they are not included with a standard Amazon Prime membership. Users still have to buy the Apple TV+ channel separately. (aboutamazon.fr) Amazon framed the move as part of a broader rollout, not a one-country test. Its U.S. announcement in October 2024 said Apple TV+ would launch on Prime Video first in the United States, with additional territories to follow. (aboutamazon.com) By April 21, Amazon said France was joining a list that already included the United States, the United Kingdom, Germany, Spain, Italy, the Netherlands, Poland, Belgium, Sweden, Finland, Brazil, Australia, Canada, India, Japan and Mexico. (advanced-television.com) The deal adds another distribution path for Apple TV+ at a time when Apple has been widening where people can watch and pay. Apple’s support page says Apple TV subscriptions can be purchased through Prime Video in the United States, and that some Amazon-billed subscriptions can be connected to an Apple Account in supported countries. (support.apple.com 1) (support.apple.com 2) Apple’s own French site still pitches the Apple TV app as the main hub for Apple Originals and for finding shows across other streaming services, including Prime Video. The Prime Video arrangement flips that relationship for French viewers by placing Apple TV+ inside Amazon’s app instead. (apple.com) For subscribers, the practical change is billing and navigation, not the catalog itself. The Apple TV+ subscription remains the product; Prime Video becomes the storefront and player French customers can use to reach it. (aboutamazon.fr)