Whoop enters high-fashion athleisure?
Whoop is partnering with Samuel Ross's SR_A studio for 'Project Terrain' Whoop and Samuel Ross launch Project Terrain technical bands and apparel - Wareable Whoop courts the hypebeasts with a strange turn into high-fashion athleisure — launching technical wear and bands that blend wearable tech with streetwear aesthetics. What are the key pieces in the new clothing line?
The "Project Terrain" line, launching March 12, 2026, is the first major performance design collaboration for Whoop. Samuel Ross, founder of A-COLD-WALL* and SR_A, is the creative force behind the collection, serving as Global Creative Director for the project. The partnership signifies Whoop's evolution from a wearable tech company into a brand shaping the intersection of personal health, performance fashion, and cultural design. Ross's SR_A studio, known for its industrial beauty and precision engineering, brings a distinct aesthetic to the collaboration. With past collaborations including Nike, Apple, and LVMH, Ross's design philosophy emphasizes functionality and material innovation. He aims to make technology "invisible yet functional," integrating Whoop devices seamlessly into everyday style. The collection includes technical shell jackets, undershirts, shorts, and performance bras for both men and women. Garments feature discreet sensor pockets for Whoop devices, allowing users to wear the sensor on the wrist or directly in the clothing. The designs incorporate welded seams, durable materials, and reflective detailing for enhanced performance and visibility.
