Shrewsbury wins big
Shrewsbury Food Festival was named 'Festival of the Year' at the 2026 West Midlands Tourism Awards, spotlighting the regional festival circuit's rising clout (shropshirelive.com). The award underlines how local food events are driving culinary tourism and community buzz this spring (shropshirelive.com).
Shropshire Festivals’ flagship event has now taken the regional tourism crown for a third straight year, according to the organisers and local coverage. (myshrewsbury.co.uk) The West Midlands Tourism Awards ceremony ran during English Tourism Week and was held at The Belfry Hotel & Resort on March 16, 2026, covering 16 award categories and organised by the West Midlands Growth Company. (visitbirmingham.com) Shrewsbury Food Festival is scheduled as a two‑day event in The Quarry on 27–28 June 2026, with the official programme listing the late‑June park weekend as its regular slot. (shrewsburyfoodfestival.co.uk) The event typically fields nearly 200 food, drink and home stalls across the site, according to festival listings and local event guides. (originalshrewsbury.co.uk) Organisers Sid and Beth Heath of Shropshire Festivals were pictured collecting the accolade and the festival’s organisers emphasise a focus on local independent producers and chef demonstrations. (shropshirestar.com) As a regional gold winner, the festival’s success also qualifies it to progress to the national VisitEngland Awards for Excellence in June 2026, where West Midlands winners compete for national recognition. (visitbirmingham.com)
